Digitalkategorie: Branding

Branding – (Double) Dynamic Sidebar

Dynamic Sidebar and Double Dynamic Sidebar delivery: 100% display Daily fixed placement HOME RUN (100% SOV) Weekly fixed placement HOME RUN (100% SOV) Placement Placement on the heise homepage,news ticker, topic pages andheise online articles Placement on the heise homepage,news ticker, topic pages andheise online articles Reach display 250,000 adImpsmobile 200,000 adImps display 1,400,000 adImpsmobile […]

published at 19. January 2024 by juc

Branding – Fireplace

Fireplace The Fireplace format is an outstanding form of advertising that ensures your message receives full attention. This advert consists of an effective combination of advertising media: a skyscraper on the left-hand side, a leaderboard and another skyscraper on the right-hand side. Delivery: display and mobile Daily fixed placement HOME RUN (100% SOV) Weekly fixed […]

published at 19. January 2024 by juc

Branding – Wallpaper

Wallpaper Maximise your reach and increase brand awareness with our effective wallpaper format. For a wallpaper, the advertising spaces of the superbanner and the skyscraper are linked to form an entire advertising space. Delivery: display and mobile Daily fixed placementHOME RUN (100% SOV) Weekly fixed placementHOME RUN (100% SOV) Placement Placement on the heise homepage,news […]

published at 19. January 2024 by juc

Branding – Account Based Display

Account Based Display Interested in our new approach to display advertising? We offer you the opportunity to increase the efficiency of your campaign, avoid wastage and utilise your budget effectively. Account-based display advertising (“ABD”) combines the advantages of both approaches: The reach of display advertising and the precision of account-based marketing. > 2500 Accounts 189 […]

published at 19. January 2024 by juc

Branding – 360° Marketing

360° marketing solutions Show Case “Education” The partnership approach: What can the school of the future look like and how can the digital transformation of education be made sustainable and holistic? The challenge and the goal: to create awareness for the topic in society in order to promote the digitalisation of schools. The change is […]

published at 12. August 2022 by juc

Branding – Videos

Video Video ads are possible directly before or directly in the editorial content of heise.de. You reach your target group in multimedia in the online format that is currently in great demand by far. PreRoll Ad Placement heise.de, c’t, iX, c’t Fotografie, Mac&i, Make:, techStage Reach 750,000 AI per month File size max. 5 MB […]

published at 10. May 2022 by juc

Branding – Podcasts

Podcasts Audio ads are available as spots or native in our podcasts. You reach your target groups primarily in their leisure time in the medium with the highest growth rates at present. Apfelfunk Apfeltalk Apfelplausch Frequency of publication every Thursday every Monday every Thursday Retrievals in the first4 weeks 20,000 8,000 10,000 Length of the […]

published at 10. May 2022 by juc

Branding – Newsletter

Newsletter Ads Newsletter ads are possible as leaderboard or rectangle in all our twelve newsletters. You reach your target groups in an explicitly requested medium directly into their e-mail inbox. Our new offer: Stand-Alone-Newsletter Channels approx. contactsper week Issuesa week Date ofdispatch Newsletter Leaderboard Newsletter Rectangle Newsletter Ad Newsletter Sponsoring heise online Daily 172,000 7 […]

published at 10. May 2022 by juc

Branding – Programmatic

Programmatic Various SSPs are connected and the entire inventory is available programmatically. Deals gladly on request. Minimum booking volume: 1.500 € gross Deal options: Programmatic Guaranteed• 1 publisher and 1 buyer• Negotiated fixed price (CPM)• Guaranteed volume Preferred Deal• 1 publisher and 1 buyerNegotiated fixed price (CPM)• No guaranteed volume back

published at 10. May 2022 by juc

Branding – Display Ads

Display Ads Display ads are available in many different formats on all our theme channels. They reach your target groups easily and effectively in exactly the environment they are interested in. Price level 1 Price level 2 Price level 3 First party target groups/interests Audience IT Decision Maker 59 € 79 € 99 € Audience […]