Podcasts
Audio ads are available as spots or native in our podcasts. You reach your target groups primarily in their leisure time in the medium with the highest growth rates at present.
| Apfelfunk | Apfeltalk | Apfelplausch | |
|---|---|---|---|
| Frequency of publication | every Thursday | every Monday | every Thursday |
| Retrievals in the first 4 weeks | 20,000 | 8,000 | 10,000 |
| Length of the sequence | 90-120 min. | approx. 45 min. | approx. 60-90 min. |
| Length Integration | approx. 30 sec./1min. | approx. 30 sec./1 min. | approx. 60 sec. |
| Integration | 2 spots/native | 2 spots/native | 1 native |
| Production | 3,000 € | 2,000 € | 2,500 € |
Bundle rate Apfeltalk, Apfelfunk and Apfelplausch = 6,500 €
| c’t uplink | #heiseshow | kurzinformiert by heise online | c’t Auslegungssache | TNBT | |
|---|---|---|---|---|---|
| Frequency of publication | every Saturday | every Thursday | every weekday | biweekly | every 14 days |
| Retrievals in the first 4 weeks | 30,000 | 15,000 | 80,000 | 3,500 | 2,500 |
| Length of the sequence | approx. 60 min. | approx. 60 min. | approx. 2,20 min. | approx. 60 min. | approx. 30 min. |
| Length Integration | approx. 30 sec. | approx. 30 sec. | approx. 30 sec. | approx. 30 sec. | approx. 30 sec. |
| Integration | 2 spots | 2 spots | 1 spot | 2 spots | 2 spots |
| Bit-Rauschen | Besser Wissen | Bits&Böses | AI Update | Mac&i | |
|---|---|---|---|---|---|
| Frequency of publication | every 2nd Wednesday | every Monday | weekly | every weekday | every Monday |
| Retrievals in the first 4 weeks | 4,500 | 3,000 | 10,500 | 60,000 | 3,000 |
| Length of the sequence | 30-45 min. | 40-60 min. | approx. 20 min. | Mon-Thur 10min. Fri approx. 45 min. | 40-60 min. |
| Length Integration | approx. 30 sec. | approx. 30 sec. | approx. 30 sec. | approx. 30 sec. | approx. 30 sec. |
| Integration | 2 spots | 2 spots | spot | spot | 2 spots |
| CPM AdBundle (Pre-Roll OR Mid-Roll OR Post-Roll) | 125 € | ||||
| CPM TandemAd (Exclusively in one episode Pre-Roll AND Mid-Roll) | 180 € |
Podcast networks
| heise network | |||
|---|---|---|---|
| Podcasts | #heiseshow, c’t uplink, kurz informiert, KI Update, Mac&i, Auslegungssache, Bit Rauschen, Besser Wissen, Bits & Böses, TNBT | ||
| CPM AdBundle (*Pre-Roll OR Mid-Roll OR Post-Roll) | 90 € | ||
| CPM TandemAd (* Exclusively in one episode Pre-Roll AND Mid-Roll) | 115 € |
| B2B | |||
|---|---|---|---|
| Decision maker | IT security | Employer Branding | |
| Podcasts | #heiseshow, c’t uplink, kurz informiert, Besser Wissen | #heiseshow, c’t uplink, kurz informiert, Auslegungssache | c’t uplink, kurz informiert, KI Update |
| CPM AdBundle (*Pre-Roll OR Mid-Roll OR Post-Roll) | 105 € | ||
| CPM TandemAd (* Exclusively in one episode Pre-Roll AND Mid-Roll) | 135 € |
| B2C | |||
|---|---|---|---|
| Consumer | Young IT talents | ||
| Podcasts | c’t uplink, KI Update, Mac&i, Auslegungssache, Bits & Böses, TNBT | Mac&i, Besser Wissen, Bit Rauschen, TNBT | |
| CPM AdBundle (*Pre-Roll OR Mid-Roll OR Post-Roll) | 70 € | ||
| CPM TandemAd (* Exclusively in one episode Pre-Roll AND Mid-Roll) | 80 € |
Podcast-Special
| heise meets | ||
|---|---|---|
| Frequency of publication | every 2nd Wednesday | |
| Length of the sequence | 25 min. | |
| Calls | approx. 500 per episode in the first 4 weeks | |
| Length Integration | entire podcast | |
| Integration | Interviewpartner | |
| Mention in the podcast descriptions | yes | |
| Rate per episode | 6,900 € |
Advertising opportunities:
• An employee of your company will be the interview guest of the podcast; the questions are agreed in advance
• Suggested topics:
– General questions and suggestions about digitization
– Technology trends
– Hype topics broken down into actionable strategies
• Sponsor reference in the podcast descriptions on all platforms incl. link and short company description
• Exclusivity as sole sponsor of an episode!