Podcasts

Audio ads are available as spots in all of our podcasts. You reach your target groups primarily in their leisure time in the medium with the highest growth rates at present.

c’t uplink#heiseshowkurzinformiert by heise onlinec’t Auslegungssache
Frequency of publicationevery Saturdayevery Thursdayevery weekdayevery 14 days
Retrievals in the first
4 weeks
30,00015,00055,0003,500
Length of the sequenceapprox. 60 min.approx. 60 min.approx. 2,20 min.approx. 60 min.
Length Integrationapprox. 30 sec.approx. 30 sec.approx. 30 sec.approx. 30 sec.
Integration2 spots2 spots1 spot2 spots
Production4,000 €3,000 €3,500 €
per week
1,500 €
tech2goApple-PodcastApfelfunkApfeltalk
Frequency of publicationmonthlymonthlyevery Thursdayevery Monday & Friday
Retrievals in the first
4 weeks
2,50010,00020,0008,000
Length of the sequence30-45 min.approx. 30 min.90-120 min.approx. 45 min.
Length Integrationapprox. 30 sec.approx. 15 sec.approx. 30 sec.approx. 1 min.
Integration2 spots2 spots2 spotsNative
Production2,000 €1,500 €2,500 €1,500 €
Bit-RauschenDie Hupeheise meets
Frequency of publicationevery 14 days
on wednesday
1-2 monthlyevery 14 days on wednesday
Retrievals in the first
4 weeks
3,000approx. 3,000
Length of the sequence20 min.60-90 min.25 min.
Length Integrationapprox. 30 sec.approx. 30 sec.entire podcast
Integration2 spots2 spotsInterviewpartner
Production2,500 €1,500 €5,900 €

Bundle rate c’t uplink and #heiseshow = 6,000 €
Bundle rate Apple-Podcast and Apfelfunk = 3,000 €

Podcast-Special

heise meets
Frequency of publicationevery 14 days on wednesday
Length of the sequence25 min.
Length Integrationentire podcast
IntegrationInterviewpartner
Mention in the podcast
descriptions
yes
Rate per episode5,900 €


Advertising opportunities:
• An employee of your company will be the interview guest of the podcast; the questions are agreed in advance

• Suggested topics:
– General questions and suggestions about digitization
– Technology trends
– Hype topics broken down into actionable strategies

• Sponsor reference in the podcast descriptions on all platforms incl. link and short company description
• Exclusivity as sole sponsor of an episode!

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