c’t is Europe‘s largest IT and tech magazine. The magazine is one of the most reliable and respected sources of information for everyone interested in the development of IT, ranging from sophisticated users to gamers and data centre professionals to IT executives and investment decision-makers. 191,088 buyers per issue, including 174,574 subscribers, appreciate this unique magazine representing thematic diversity, technical expertise, journalistic independence and in-depth research. (IVW II/2022)
c’t magazine lays the foundation for private and professional expertise and purchase decisions with independent and cross-platform product tests, useful practice reports, background information and fundamental articles.
c’t magazine is published biweekly in all relevant print and digital channels, ensuring that both readers and advertisers are kept up to date and can react quickly, but with the necessary thoroughness, in a dynamic market. The editorial team comprises more than 50 full-time specialist editors and represents the largest team of experts for an IT publication in the German-Speaking countries.
Latest at c’t
c’t special Networks
c’t Top Topic Storage & Server 2023
40 years of c’t – summerspecial
Supplement IT & Career
IT & Career 2023
show case “Education”
Decision-makers Study IV
Special supplement We Are Developers!
c’t Social Media
c’t-exclusive-newsletter
c’t 2023
ICT Distribution II/23
Everything you need to know
Editorial Section
Market Section
Job Offers
Size
Format
Rate
Rate
Rate
2/1
Type AreaBleed
400 x 256420 x 297
31,400 €
16,900 €11,550 €
1/1
Type Area Bleed
185 x 256210 x 297
16,900 €
8,450 €5,775 €
11,924€9,020 €
3/4
vertical
Type Area Bleed
136 x 256146 x 297
13,650 €
6,370 €4,095 €
9,020 €7,040 €
3/4
horizontal
Type Area Bleed
185 x 190210 x 216
13,650 €
6,690 €4,300 €
9,020 €7,040 €
2/3
vertical
Type Area Bleed
122 x 256130 x 297
12,495 €
6,050 €3,835 €
8,310 €6,380 €
2/3
horizontal
Type Area Bleed
185 x 169210 x 195
12,495 €
6,050 €3,835 €
8,310 €6,380 €
1/2
vertical
Type Area Bleed
88 x 256103 x 297
10,400 €
4,935 €2,866 €
6,512 €5,060 €
1/2
horizontal
Type Area Bleed
185 x 126210 x 152
10,400 €
4,935 €2,866 €
6,512 €5,060 €
1/3
vertical
Type Area Bleed
58 x 25671 x 297
6,990 €
3,832 €1,911 €
4,708 €3,800 €
1/3
horizontal
Type Area Bleed
185 x 82210 x 107
6,990 €
3,832 €1,911 €
4,708 €3,800 €
1/4
vertical
Type Area Bleed
39 x 25653 x 297
5,650 €
3,806€3,200 €
1/4
horizontal
Type Area Bleed
185 x 61210 x 80
5,900 €
3,806 €3,200 €
1/4
Block
Type Area Bleed
88 x 126103 x 152
5,900 €
3,806 €3,200 €
Junior Page
Type Area Bleed
136 x 190148 x 220
12,700 €
Cover Page
Bleed
210 x 297
20,700 €
All bookings from 1/1 page and larger include 50,000 ad impressions, played out on www.heise.de/ct as AdBundle consisting of Leaderboard, Skyscraper or Medium Rectangle. The ads are published parallel in the c’t App. The AdBundle is played out during the sales period of the print issue.
Every job advertisement in c‘t includes a heise Jobs job advertisement „Professional“ at jobs.heise.de with a media value of € 799
3 mm bleed in case of bleed formats Relevant motif / text with 10mm distance to bleed size.
all rates valid from 01 January, 2023
Ad Specials are special forms of advertising in print media that stand out in some way from normal, printed advertisements, thus ensuring increased attention from the reader.
For your ad planning you will find a small selection of possible special forms of advertising in c’t. Should you have any further ideas, special requests or questions, please contact your media consultant!
Loose inserts
• can be added to the entire circulation, the subscribed circulation or to post code or Nielsen areas
• Minimum quantity 20,000 copies
• Maximum size 195 mm × 280 mm (w×h)
• Minimum size 95 mm × 148 mm (w×h)
Rate: € 109 per 1,000 up to 25 g
other weights on request
Bind-ins
• Printed materials fixed to the magazine
• Minimum quantity 20,000 copies
• Maximum size 210 mm × 297 mm (w×h)
• Minimum size 140 mm × 140 mm (w×h)
• Split/partial coverage possible
Rate: 2 pages € 79 per 1,000 4 pages € 109 per 1,000
Tip-ons
• Postcards as example
• Only in connection with a master advertisement covering the entire circulation, minimum size 1/1 page
• Split / partial coverage of the tip-on possible
Rate: € 52 per 1,000
Belly band
• Envelops the magazine and is fixed to the back cover by point gluing
Rate: €89,000*
* incl. production
Cover flap
• Flap ad space front 3/4 page and back space 1/1 page
Rate: € 44,000*
* incl. production
Envelope/foil
• The printed ad can cover three quarters of the envelope/foil
Rate: € 93,000*
* incl. production
Publication Schedule:
Issue
On Sale
Space Close
Material due
Fairs, events and specials
02/23
31 Dec, 2022
08 Dec, 2022
12 Dec, 2022
03/23
14 Jan, 2023
16 Dec, 2022
20 Dec, 2022
04/23
28 Jan, 2023
10 Jan, 2023
12 Jan, 2023
05/23
11 Feb, 2023
24 Jan, 2023
26 Jan, 2023
incl. theme special Smart Home
06/23
25 Feb, 2023
07 Feb, 2023
09 Feb, 2023
07/23
11 Mar, 2023
21 Feb, 2023
23 Feb, 2023
secIT by Heise, Hannover 15–16 Mar, 2023 incl. theme special ICT Distribution
08/23
25 Mar, 2023
07 Mar, 2023
09 Mar, 2023
incl. supplement WeAreDevelopers I/2023
09/23
08 Apr, 2023
20 Mar, 2023
22 Mar, 2023
10/23
22 Apr, 2023
31 Mar, 2023
05 Apr, 2023
incl. recruiting special IT & Career I/2023
11/23
06 May, 2023
17 Apr, 2023
19 Apr, 2023
incl. theme special eMobility / Energy
12/23
13 May, 2023
24 Apr, 2023
26 Apr, 2023
Anniversary issue „40 years c’t“
13/23
20 May, 2023
02 May, 2023
03 May, 2023
14/23
03 June, 2023
12 May, 2023
16 May, 2023
15/23
17 June, 2023
26 May, 2023
31 May, 2023
16/23
01 July, 2023
13 June, 2023
15 June, 2023
17/23
15 July, 2023
27 June, 2023
29 June, 2023
incl. theme special Security / Cyber insurances incl. supplement We Are Developers II/2023
18/23
29 July, 2023
11 July, 2023
13 July, 2023
19/23
12 Aug, 2023
25 July, 2023
27 July, 2023
incl. theme special gamescom, Cologne 23–27 Aug, 2023
20/23
26 Aug, 2023
07 Aug, 2023
09 Aug, 2023
IFA, Berlin 01–05 Sept, 2023
21/23
09 Sept, 2023
22 Aug, 2023
24 Aug, 2023
incl. theme special Automotive
22/23
23 Sept, 2023
05 Sept, 2023
07 Sept, 2023
23/23
07 Oct, 2023
18 Sept, 2023
20 Sept, 2023
it-sa, Nuremberg 10–12 Oct, 2023
24/23
21 Oct, 2023
02 Oct, 2023
05 Oct, 2023
incl. recruiting special IT & Career II/2023
25/23
04 Nov, 2023
16 Oct, 2023
18 Oct, 2023
incl. theme special Storage and server
26/23 Special issue
11 Nov, 2023
23 Oct, 2023
25 Oct, 2023
c’t <webdev>, Cologne 14–16 Nov, 2023 incl. regional special Austria
Find out more about the c’t readership and the current performance data here
c’t online
Classic display ads, click-based campaigns and all common targeting options are standard at www.ct.de. Constant 3-4 million PI per month also leave room for digital specials such as
A new addition to the portfolio are events organised by c’t . The next edition of the web developer conference c’t takes place on three days in late autumn 2023 as face-toface event. This is where you will meet c’t editors, highly interesting speakers and professional programmers and software developers.