c’t is Europe‘s largest IT and tech magazine. The magazine is one of the most reliable and respected sources of information for everyone interested in the development of IT, ranging from sophisticated users to gamers and data centre professionals to IT executives and investment decision-makers. 261,144 buyers per issue, including 154,527 subscribers, appreciate this unique magazine representing thematic diversity, technical expertise, journalistic independence and in-depth research. (IVW II/2024)
c’t magazine lays the foundation for private and professional expertise and purchase decisions with independent and cross-platform product tests, useful practice reports, background information and fundamental articles.
c’t magazine is published biweekly in all relevant print and digital channels, ensuring that both readers and advertisers are kept up to date and can react quickly, but with the necessary thoroughness, in a dynamic market. The editorial team comprises more than 50 full-time specialist editors and represents the largest team of experts for an IT publication in the German-Speaking countries.
Latest at c’t
c’t rate card 2025
c’t specials – editions 2025
Special topic CodingCareers I
c’t Podcasts
heise IT Recruiting 2025
c’t-exclusive-newsletter
c’t 3003
c’t AWA 2024
Everything you need to know
Editorial Section
Market Section
Job Offers
Size
Format
Rate
Rate
Rate
2/1
Type AreaBleed
400 x 256420 x 297
31,400 €
16,900 €11,550 €
1/1
Type Area Bleed
185 x 256210 x 297
16,900 €
8,450 €5,775 €
11,924€9,020 €
3/4
vertical
Type Area Bleed
136 x 256146 x 297
13,650 €
6,370 €4,095 €
9,020 €7,040 €
3/4
horizontal
Type Area Bleed
185 x 190210 x 216
13,650 €
6,690 €4,300 €
9,020 €7,040 €
2/3
vertical
Type Area Bleed
122 x 256130 x 297
12,495 €
6,050 €3,835 €
8,310 €6,380 €
2/3
horizontal
Type Area Bleed
185 x 169210 x 195
12,495 €
6,050 €3,835 €
8,310 €6,380 €
1/2
vertical
Type Area Bleed
88 x 256103 x 297
10,400 €
4,935 €2,866 €
6,512 €5,060 €
1/2
horizontal
Type Area Bleed
185 x 126210 x 152
10,400 €
4,935 €2,866 €
6,512 €5,060 €
1/3
vertical
Type Area Bleed
58 x 25671 x 297
6,990 €
3,832 €1,911 €
4,708 €3,800 €
1/3
horizontal
Type Area Bleed
185 x 82210 x 107
6,990 €
3,832 €1,911 €
4,708 €3,800 €
1/4
vertical
Type Area Bleed
39 x 25653 x 297
5,650 €
3,806€3,200 €
1/4
horizontal
Type Area Bleed
185 x 61210 x 80
5,900 €
3,806 €3,200 €
1/4
Block
Type Area Bleed
88 x 126103 x 152
5,900 €
3,806 €3,200 €
Junior Page
Type Area Bleed
136 x 190148 x 220
12,700 €
Cover Page
Bleed
210 x 297
20,700 €
All bookings from 1/1 page and larger include 50,000 ad impressions, played out on www.heise.de/ct as AdBundle consisting of Leaderboard, Skyscraper or Medium Rectangle. The ads are published parallel in the c’t App. The AdBundle is played out during the sales period of the print issue.
Every job advertisement in c‘t includes a heise Jobs job advertisement „Professional“ at jobs.heise.de with a media value of € 799
3 mm bleed in case of bleed formats Relevant motif / text with 10mm distance to bleed size.
all rates valid from 01 January, 2025
Ad Specials are special forms of advertising in print media that stand out in some way from normal, printed advertisements, thus ensuring increased attention from the reader.
For your ad planning you will find a small selection of possible special forms of advertising in c’t. Should you have any further ideas, special requests or questions, please contact your media consultant!
Loose inserts
• can be added to the entire circulation, the subscribed circulation or to post code or Nielsen areas
• Minimum quantity 20,000 copies
• Maximum size 195 mm × 280 mm (w×h)
• Minimum size 95 mm × 148 mm (w×h)
Rate: € 109 per 1,000 up to 25 g
other weights on request
Bind-ins
• Printed materials fixed to the magazine
• Minimum quantity 20,000 copies
• Maximum size 210 mm × 297 mm (w×h)
• Minimum size 140 mm × 140 mm (w×h)
• Split/partial coverage possible
Rate: 2 pages € 79 per 1,000 4 pages € 109 per 1,000
Tip-ons
• Postcards as example
• Only in connection with a master advertisement covering the entire circulation, minimum size 1/1 page
• Split / partial coverage of the tip-on possible
Rate: € 52 per 1,000
Belly band
• Envelops the magazine and is fixed to the back cover by point gluing
Rate: €89,000*
* incl. production
Cover flap
• Flap ad space front 3/4 page and back space 1/1 page
Rate: € 44,000*
* incl. production
Envelope/foil
• The printed ad can cover three quarters of the envelope/foil
Rate: € 93,000*
* incl. production
Here is the schedule overview from c’t for your ad planning.
Issue
On sale
Space close
Material due
Trade fairs, events and theme specials
02/2025
Jan 10, 2025
Dec 11, 2024
Dec 13, 2024
03/2025
Jan 24, 2025
Jan 06, 2025
Jan 08, 2025
04/2025
Feb 07, 2025
Jan 20, 2025
Jan 22, 2025
05/2025
Feb 21, 2025
Feb 03, 2025
Feb 05, 2025
06/2025
Mar 07, 2025
Feb 17, 2025
Feb 19, 2025
secIT by Heise, Hanover 18-20 March 2025
07/2025
Mar 21, 2025
Mar 03, 2025
Mar 05, 2025
08/2025
Apr 04, 2025
Mar 17, 2025
Mar 19, 2025
09/2025
Apr 17, 2025
Mar 28, 2025
Apr 01, 2025
incl. recruiting special IT & Career I/2025
10/2025
May 02, 2025
Apr 10, 2025
Apr 11, 2025
11/2025
May 16, 2025
Apr 25, 2025
Apr 29, 2025
GITEX Europe, Berlin 21-23 May 2025
12/2025
May 30, 2025
May 09, 2025
May 13, 2025
13/2025
June 13, 2025
May 23, 2025
May 26, 2025
14/2025
June 27, 2025
June 06, 2025
June 10, 2025
15/2025
July 11, 2025
June 23, 2025
June 25, 2025
incl. theme special CodingCareers I/ 2025
16/2025
July 25, 2025
July 07, 2025
July 09, 2025
17/2025
Aug 08, 2025
July 21, 2025
July 23, 2025
gamescom, Cologne 20-24 August 2025
18/2025
Aug 22, 2025
Aug 04, 2025
Aug 06, 2025
19/2025
Sept 09, 2025
Aug 18, 2025
Aug 20, 2025
IFA, Berlin 05 – 09 September 2025
20/2025
Sept 19, 2025
Sept 01, 2025
Sept 03, 2025
21/2025
Oct 03, 2025
Sept 12, 2025
Sept 16, 2025
it-sa, Nuremberg 07 – 09 October 2025
22/2025
Oct 17, 2025
Sept 26, 2025
Sept 30, 2025
23/2025
Oct 31, 2025
Oct 10, 2025
Oct 14, 2025
incl. recruiting special IT & Career II/2025
24/2025
Nov 14, 2025
Oct 24, 2025
Oct 28, 2025
c’t <webdev>, Cologne 18-20 November 2025 incl. theme special CodingCareers II/ 2025
Please check here for combined supplements in c’t magazine & iX
c’t online
Classic display ads, click-based campaigns and all common targeting options are standard at www.ct.de. Constant 3-4 million PI per month also leave room for digital specials such as
A new addition to the portfolio are events organised by c’t . The next edition of the web developer conference c’t takes place on three days in late autumn 2023 as face-toface event. This is where you will meet c’t editors, highly interesting speakers and professional programmers and software developers.