c’t is Europe‘s largest IT and tech magazine. The magazine is one of the most reliable and respected sources of information for everyone interested in the development of IT, ranging from sophisticated users to gamers and data centre professionals to IT executives and investment decision-makers. 208,821 buyers per issue, including 189,146 subscribers, appreciate this unique magazine representing thematic diversity, technical expertise, journalistic independence and in-depth research. (IVW III/2020)
c’t magazine lays the foundation for private and professional expertise and purchase decisions with independent and cross-platform product tests, useful practice reports, background information and fundamental articles.
c’t magazine is published biweekly in all relevant print and digital channels, ensuring that both readers and advertisers are kept up to date and can react quickly, but with the necessary thoroughness, in a dynamic market. The editorial team comprises more than 50 full-time specialist editors and represents the largest team of experts for an IT publication in the German-Speaking countries.
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Special supplement We Are Developers!
IT & Career I/2021
c’t Rockstar
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Facts and figures about c’t
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Everything you need to know
Editorial Section
Market Section
Job Offers
Size
Format
Rate
Rate
Rate
2/1
Type AreaBleed
400 x 256420 x 297
29,900 €
16,100 €11,000 €
1/1
Type Area Bleed
185 x 256210 x 297
16,100 €
8,050 €5,500 €
10,840 €8,200 €
3/4
vertical
Type Area Bleed
136 x 256146 x 297
12,990 €
6,370 €4,095 €
8,200 €6,400 €
3/4
horizontal
Type Area Bleed
185 x 190210 x 216
12,990 €
6,370 €4,095 €
8,200 €6,400 €
2/3
vertical
Type Area Bleed
122 x 256130 x 297
11,900 €
5,760 €3,650 €
7,555 €5,800 €
2/3
horizontal
Type Area Bleed
185 x 169210 x 195
11,900 €
5,760 €3,650 €
7,555 €5,800 €
1/2
vertical
Type Area Bleed
88 x 256103 x 297
9,900 €
4,700 €2,730 €
5,920 €4,600 €
1/2
horizontal
Type Area Bleed
185 x 126210 x 152
9,900 €
4,700 €2,730 €
5,920 €4,600 €
1/3
vertical
Type Area Bleed
58 x 25671 x 297
6,700 €
3,650 €1,820 €
4,280 €3,400 €
1/3
horizontal
Type Area Bleed
185 x 82210 x 107
6,700 €
3,650 €1,820 €
4,280 €3,400 €
1/4
vertical
Type Area Bleed
39 x 25653 x 297
5,650 €
3,060 €1,365 €
3,460 €2,800 €
1/4
horizontal
Type Area Bleed
185 x 61210 x 80
5,650 €
3,060 €1,365 €
3,460 €2,800 €
1/4
Block
Type Area Bleed
88 x 126103 x 152
5,650 €
3,060 €1,365 €
3,460 €2,800 €
Junior Page
Type Area Bleed
136 x 190148 x 220
12,100 €
Cover Page
Bleed
210 x 297
19,700 €
All bookings from 1/2 page and larger include 50,000 ad impressions, played out on www.heise.de/ct as AdBundle consisting of Leaderboard, Skyscraper or Medium Rectangle. The ads are published parallel in the c’t App. The AdBundle is played out during the sales period of the print issue.
3 mm bleed in case of bleed formats
all rates valid from 01 January, 2021
Ad Specials are special forms of advertising in print media that stand out in some way from normal, printed advertisements, thus ensuring increased attention from the reader.
For your ad planning you will find a small selection of possible special forms of advertising in c’t. Should you have any further ideas, special requests or questions, please contact your media consultant!
Loose inserts
• can be added to the entire circulation, the subscribed circulation or to post code or Nielsen areas
• Minimum quantity 20,000 copies
• Maximum size 195 mm × 280 mm (w×h)
• Minimum size 95 mm × 148 mm (w×h)
Rate: € 109 per 1,000 up to 25 g
other weights on request
Bind-ins
• Printed materials fixed to the magazine
• Minimum quantity 20,000 copies
• Maximum size 210 mm × 297 mm (w×h)
• Minimum size 140 mm × 140 mm (w×h)
• Split/partial coverage possible
Rate: 2 pages € 52 per 1,000 4 pages € 95 per 1,000
Tip-ons
• Postcards as example
• Only in connection with a master advertisement covering the entire circulation, minimum size 1/1 page
• Split / partial coverage of the tip-on possible
Rate: € 52 per 1,000
Belly band
Envelops the magazine and is fixed to the back cover by point gluing
Rate: €89,000*
* incl. production
Cover flap
Flap ad space front 3/4 page and back space 1/1 page
Rate: € 44,000*
* incl. production
Envelope/foil
The printed ad can cover three quarters of the envelope/foil
Rate: € 93,000*
* incl. production
Publication Schedule:
Issue
On Sale
Space Close
Material due
Fairs, events and specials
02/21
02 Jan, 2021
09 Dec, 2020
11 Dec, 2020
03/21
16 Jan, 2021
18 Dec, 2020
21 Dec, 2020
04/21
30 Jan, 2021
12 Jan, 2021
14 Jan, 2021
c’t webdev digital 09 Feb, 2021
05/21
13 Feb, 2021
26 Jan, 2021
28 Jan, 2021
secIT by Heise Hannover 24-25 Feb, 2021
06/21
27 Feb, 2021
09 Feb, 2021
11 Feb, 2021
07/21
13 Mar, 2021
23 Feb, 2021
25 Feb, 2021
08/21
27 Mar, 2021
09 Mar, 2021
11 Mar, 2021
09/21
10 Apr, 2021
19 Mar, 2021
23 Mar, 2021
incl. Recruiting-special IT & Carreer I/2021
10/21
24 Apr, 2021
06 Apr, 2021
08 Apr, 2021
11/21
08 May, 2021
20 Apr, 2021
22 Apr, 2021
incl. regional special North, postcode area 0-5
12/21
22 May, 2021
03 May, 2021
05 May, 2021
incl. special ICT Distribution I/2021 incl. special WeAreDevelopers 1
13/21
05 June, 2021
14 May, 2021
18 May, 2021
14/21
19 June, 2021
31 May, 2021
02 June, 2021
15/21
03 July, 2021
15 June, 2021
17 June, 2021
16/21
17 July, 2021
29 June, 2021
01 July, 2021
17/21
31 July, 2021
13 July, 2021
15 July, 2021
18/21
14 Aug, 2021
27 July, 2021
29 July, 2021
gamescom Cologne 25-29 Aug, 2021
19/21
28 Aug, 2021
10 Aug, 2021
12 Aug, 2021
IFA Berlin 03-07 Sep, 2021
20/21
11 Sept, 2021
24 Aug, 2021
26 Aug, 2021
21/21
25 Sept, 2021
07 Sept, 2021
09 Sept, 2021
22/21
09 Oct, 2021
21 Sept, 2021
23 Sept, 2021
incl. Recruiting-special IT & Career II/2021 it-sa Nuremberg 12-14 Oct, 2021
27/21 Special issue
19 Oct, 2021
29 Sept, 2021
01 Oct, 2021
23/21
23 Oct, 2021
05 Oct, 2021
07 Oct. 2021
incl. special ICT Distribution II/2021
24/21
06 Nov, 2021
18 Oct, 2021
20 Oct, 2021
incl. regional special South, postcode area 6-9
25/21
20 Nov, 2021
02 Nov, 2021
04 Nov, 2021
incl. regional special Austria incl. special WeAreDevelopers 2 c’t webdev Cologne 22-23 Nov, 2021
26/21
04 Dec, 2021
16 Nov, 2021
18 Nov, 2021
01/22
18 Dec, 2021
30 Nov, 2021
02 Dec, 2021
Sold circulation
Paid subscription
Comparison of Coverage Win and Loss (AWA 2015/2020)
Classic display ads, click-based campaigns and all common targeting options are standard at www.ct.de. Constant 3-4 million PI per month also leave room for digital specials such as
A new addition to the portfolio are events organised by c’t . The next edition of the web developer conference c’t took place from February 9th to 10th, 2021 as a digital version. This is where you will meet c’t editors, highly interesting speakers and professional programmers and software developers.