c’t is Europe‘s largest IT and tech magazine. The magazine is one of the most reliable and respected sources of information for everyone interested in the development of IT, ranging from sophisticated users to gamers and data centre professionals to IT executives and investment decision-makers. 261,144 buyers per issue, including 154,527 subscribers, appreciate this unique magazine representing thematic diversity, technical expertise, journalistic independence and in-depth research. (IVW II/2024)
c’t magazine lays the foundation for private and professional expertise and purchase decisions with independent and cross-platform product tests, useful practice reports, background information and fundamental articles.
c’t magazine is published biweekly in all relevant print and digital channels, ensuring that both readers and advertisers are kept up to date and can react quickly, but with the necessary thoroughness, in a dynamic market. The editorial team comprises more than 50 full-time specialist editors and represents the largest team of experts for an IT publication in the German-Speaking countries.
Latest at c’t
IT & Career II/2024
c’t Podcasts
Special supplement We Are Developers!
c’t AWA 2024
c’t-exclusive-newsletter
c’t 3003
Everything you need to know
Editorial Section
Market Section
Job Offers
Size
Format
Rate
Rate
Rate
2/1
Type AreaBleed
400 x 256420 x 297
31,400 €
16,900 €11,550 €
1/1
Type Area Bleed
185 x 256210 x 297
16,900 €
8,450 €5,775 €
11,924€9,020 €
3/4
vertical
Type Area Bleed
136 x 256146 x 297
13,650 €
6,370 €4,095 €
9,020 €7,040 €
3/4
horizontal
Type Area Bleed
185 x 190210 x 216
13,650 €
6,690 €4,300 €
9,020 €7,040 €
2/3
vertical
Type Area Bleed
122 x 256130 x 297
12,495 €
6,050 €3,835 €
8,310 €6,380 €
2/3
horizontal
Type Area Bleed
185 x 169210 x 195
12,495 €
6,050 €3,835 €
8,310 €6,380 €
1/2
vertical
Type Area Bleed
88 x 256103 x 297
10,400 €
4,935 €2,866 €
6,512 €5,060 €
1/2
horizontal
Type Area Bleed
185 x 126210 x 152
10,400 €
4,935 €2,866 €
6,512 €5,060 €
1/3
vertical
Type Area Bleed
58 x 25671 x 297
6,990 €
3,832 €1,911 €
4,708 €3,800 €
1/3
horizontal
Type Area Bleed
185 x 82210 x 107
6,990 €
3,832 €1,911 €
4,708 €3,800 €
1/4
vertical
Type Area Bleed
39 x 25653 x 297
5,650 €
3,806€3,200 €
1/4
horizontal
Type Area Bleed
185 x 61210 x 80
5,900 €
3,806 €3,200 €
1/4
Block
Type Area Bleed
88 x 126103 x 152
5,900 €
3,806 €3,200 €
Junior Page
Type Area Bleed
136 x 190148 x 220
12,700 €
Cover Page
Bleed
210 x 297
20,700 €
All bookings from 1/1 page and larger include 50,000 ad impressions, played out on www.heise.de/ct as AdBundle consisting of Leaderboard, Skyscraper or Medium Rectangle. The ads are published parallel in the c’t App. The AdBundle is played out during the sales period of the print issue.
Every job advertisement in c‘t includes a heise Jobs job advertisement „Professional“ at jobs.heise.de with a media value of € 799
3 mm bleed in case of bleed formats Relevant motif / text with 10mm distance to bleed size.
all rates valid from 01 January, 2024
Ad Specials are special forms of advertising in print media that stand out in some way from normal, printed advertisements, thus ensuring increased attention from the reader.
For your ad planning you will find a small selection of possible special forms of advertising in c’t. Should you have any further ideas, special requests or questions, please contact your media consultant!
Loose inserts
• can be added to the entire circulation, the subscribed circulation or to post code or Nielsen areas
• Minimum quantity 20,000 copies
• Maximum size 195 mm × 280 mm (w×h)
• Minimum size 95 mm × 148 mm (w×h)
Rate: € 109 per 1,000 up to 25 g
other weights on request
Bind-ins
• Printed materials fixed to the magazine
• Minimum quantity 20,000 copies
• Maximum size 210 mm × 297 mm (w×h)
• Minimum size 140 mm × 140 mm (w×h)
• Split/partial coverage possible
Rate: 2 pages € 79 per 1,000 4 pages € 109 per 1,000
Tip-ons
• Postcards as example
• Only in connection with a master advertisement covering the entire circulation, minimum size 1/1 page
• Split / partial coverage of the tip-on possible
Rate: € 52 per 1,000
Belly band
• Envelops the magazine and is fixed to the back cover by point gluing
Rate: €89,000*
* incl. production
Cover flap
• Flap ad space front 3/4 page and back space 1/1 page
Rate: € 44,000*
* incl. production
Envelope/foil
• The printed ad can cover three quarters of the envelope/foil
Please check here for combined supplements in c’t magazine & iX
c’t online
Classic display ads, click-based campaigns and all common targeting options are standard at www.ct.de. Constant 3-4 million PI per month also leave room for digital specials such as
A new addition to the portfolio are events organised by c’t . The next edition of the web developer conference c’t takes place on three days in late autumn 2023 as face-toface event. This is where you will meet c’t editors, highly interesting speakers and professional programmers and software developers.