Europe’s largest IT and tech magazine

Editorial Profile

c’t is Europe‘s largest IT and tech magazine. The magazine is one of the most reliable and respected sources of information for everyone interested in the development of IT, ranging from sophisticated users to gamers and data centre professionals to IT executives and investment decision-makers. 261,144 buyers per issue, including 154,527 subscribers, appreciate this unique magazine representing thematic diversity, technical expertise, journalistic independence and in-depth research. (IVW II/2024)

c’t magazine lays the foundation for private and professional expertise and purchase decisions with independent and cross-platform product tests, useful practice reports, background information and fundamental articles.

c’t magazine is published biweekly in all relevant print and digital channels, ensuring that both readers and advertisers are kept up to date and can react quickly, but with the necessary thoroughness, in a dynamic market. The editorial team comprises more than 50 full-time specialist editors and represents the largest team of experts for an IT publication in the German-Speaking countries.

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Everything you need to know

 

				Editorial Section	Market Section	Job Offers
Size			Format	Rate	Rate	Rate
2/1		Type AreaBleed	400 x 256420 x 297	31,400 €	16,900 €11,550 €
1/1		Type Area Bleed	185 x 256210 x 297	16,900 €	8,450 €5,775 €	11,924€9,020 €
3/4	vertical	Type Area Bleed	136 x 256146 x 297	13,650 €	6,370 €4,095 €	9,020 €7,040 €
3/4	horizontal	Type Area Bleed	185 x 190210 x 216	13,650 €	6,690 €4,300 €	9,020 €7,040 €
2/3	vertical	Type Area Bleed	122 x 256130 x 297	12,495 €	6,050 €3,835 €	8,310 €6,380 €
2/3	horizontal	Type Area Bleed	185 x 169210 x 195	12,495 €	6,050 €3,835 €	8,310 €6,380 €
1/2	vertical	Type Area Bleed	88 x 256103 x 297	10,400 €	4,935 €2,866 €	6,512 €5,060 €
1/2	horizontal	Type Area Bleed	185 x 126210 x 152	10,400 €	4,935 €2,866 €	6,512 €5,060 €
1/3	vertical	Type Area Bleed	58 x 25671 x 297	6,990 €	3,832 €1,911 €	4,708 €3,800 €
1/3	horizontal	Type Area Bleed	185 x 82210 x 107	6,990 €	3,832 €1,911 €	4,708 €3,800 €
1/4	vertical	Type Area Bleed	39 x 25653 x 297	5,650 €		3,806€3,200 €
1/4	horizontal	Type Area Bleed	185 x 61210 x 80	5,900 €		3,806 €3,200 €
1/4	Block	Type Area Bleed	88 x 126103 x 152	5,900 €		3,806 €3,200 €
Junior Page		Type Area Bleed	136 x 190148 x 220	12,700 €
Cover Page		Bleed	210 x 297	20,700 €

All bookings from 1/1 page and larger include 50,000 ad impressions, played out on www.heise.de/ct as AdBundle consisting of Leaderboard, Skyscraper or Medium Rectangle. The ads are published parallel in the c’t App. The AdBundle is played out during the sales period of the print issue.

Every job advertisement in c‘t includes a heise Jobs job advertisement
„Professional“ at jobs.heise.de with a media value of € 799

3 mm bleed in case of bleed formats
Relevant motif / text with 10mm distance to bleed size.

all rates valid from 01 January, 2025

Ad Specials are special forms of advertising in print media that stand out in some way from normal, printed advertisements, thus ensuring increased attention from the reader.

For your ad planning you will find a small selection of possible special forms of advertising in c’t. Should you have any further ideas, special requests or questions, please contact your media consultant!

Loose inserts

• can be added to the entire circulation, the subscribed circulation or to post code or Nielsen areas

• Minimum quantity 20,000 copies

• Maximum size 195 mm × 280 mm (w×h)

• Minimum size 95 mm × 148 mm (w×h)

Rate: € 109 per 1,000 up to 25 g

other weights on request

Bind-ins

• Printed materials fixed to the magazine

• Minimum quantity 20,000 copies

• Maximum size 210 mm × 297 mm (w×h)

• Minimum size 140 mm × 140 mm (w×h)

• Split/partial coverage possible

Rate: 2 pages € 79 per 1,000
4 pages € 109 per 1,000

Tip-ons

• Postcards as example

• Only in connection with a master advertisement covering the entire circulation, minimum size 1/1 page

• Split / partial coverage of the tip-on possible

Rate: € 52 per 1,000

Belly band

• Envelops the magazine and is fixed to the back cover by point gluing

Rate: € 89,000*

* incl. production

Cover flap

• Flap ad space front 3/4 page and back space 1/1 page

Rate: € 44,000*

* incl. production

Envelope/foil

• The printed ad can cover three quarters of the envelope/foil

Rate: € 93,000*

* incl. production

Here is the schedule overview from c’t for your ad planning.

c’t readership

Find out more about the c’t readership and the current performance data here

Supplement We are Developers

Please check here for supplement We are Developers in c’t magazine & iX

Supplement IT companies

Download area for “IT companies in Austria” in c’t magazin

Supplement IT & Career

Please check here for combined supplements in c’t magazine & iX

c’t online

Classic display ads, click-based campaigns and all common targeting options are standard at www.ct.de. Constant 3-4 million PI per month also leave room for digital specials such as

• Online-Advertorials
• Native Advertising
• Audio-/Video Ads

More

Conferences of c’t

A new addition to the portfolio are events organised by c’t . The next edition of the web developer conference c’t takes place on three days in late autumn 2023 as face-toface event. This is where you will meet c’t editors, highly interesting speakers and professional programmers and software developers.

More

The Apple magazine of c’t

• Publication2-monthly
• Coverage338,000
• Paid subscriptions12,933
• Total paid circulation16,118

More

The magazine for professionals and hobby photographers

• Publication2-monthly
• Coverage261,000
• Paid subscriptions8,286
• Total paid circulation12,998

More