Intent Data What is Intent Data? Intent data is behavioral data that indicates what a company is interested in. It predicts whether a potential buyer intends to invest in your (or similar) products or solutions. This is the next level in terms of data-driven marketing and sales. How do we do that? We record and […]

Account Based Display Interested in our new approach to display advertising? We offer you the opportunity to increase the efficiency of your campaign, avoid wastage and utilise your budget effectively. Account-based display advertising (“ABD”) combines the advantages of both approaches: The reach of display advertising and the precision of account-based marketing. 199 € CPM 239 […]

1st party heise+ user Use the following formats to reach exclusively users subscribed to heise+*. This target group has a high usage intensity. The environment is ad-reduced, which is why the advert receives special attention. *approx. 70,000, as of August 2024 Worth knowing Professional positionIn addition to employees, 42% of the users are specialists. This […]

Content Hub Audience Example: Content Hub Audience HP Content Hub L Articles from HBS 6 Duration 3 months View guarantee at least 35,000 views Audience individually according to target group size Content from customer at least 5 Assets Lead time 6 weeks Project management HBS ✔︎ Lead guarantee no Lead nurturing no Quantity no Filter […]

Stand-Alone-Newsletter With the stand-alone newsletter we distribute your information to specific target groups. You can address 5 target group clusters and define the desired scale. An A/B test is an option (at no extra charge), as is a second mailing in the following week (surcharge on request). You will receive a detailed report with the […]