Digitalkategorie: Branding
1st party heise+ user Use the following formats to reach exclusively users subscribed to heise+*. This target group has a high usage intensity. The environment is ad-reduced, which is why the advert receives special attention. *approx. 70,000, as of August 2024 Worth knowing Professional positionIn addition to employees, 42% of the users are specialists. This […]
c’t 3003 c’t 3003 – Videos from Europe’s biggest tech newsroom If you thought entertainment and serious tech journalism were mutually exclusive, you haven’t heard of c’t 3003 yet! In weekly YouTube videos, experienced video makers Jan-Keno Janssen and Johannes Börnsen highlight everything that comes under their wing – from the Raspberry Pi to smartphones […]
The interview podcast by Heise In the successful weekly podcast format „heise meets…“, Sebastian Gerstl and Thomas Jannot from heise Business Services alternately interview luminaries from companies and discuss insights into technological, political or social trends that are important for business decisions. Your company can sponsor an episode exclusively, i.e. up to 2 of your […]
Contextual Targeting Place your messages in a thematically appropriate online environment – targeting on keywords, topics and the context of the content. Delivery: display and mobile Wallpaper Wallpaper und Interscroller Placement in the topic-relevant articles in the topic-relevant articles Reach*(using the example of the topicAI within 4 weeksruntime) 200,000 adImps display200,000adImps mobil500,000adImps Rate (CPM) 79 […]
Dynamic Sidebar and Double Dynamic Sidebar delivery: 100% display Daily fixed placement HOME RUN (100% SOV) Weekly fixed placement HOME RUN (100% SOV) Placement Placement on the heise homepage,news ticker, topic pages andheise online articles Placement on the heise homepage,news ticker, topic pages andheise online articles Reach display 250,000 adImpsmobile 200,000 adImps display 1,400,000 adImpsmobile […]
Fireplace The Fireplace format is an outstanding form of advertising that ensures your message receives full attention. This advert consists of an effective combination of advertising media: a skyscraper on the left-hand side, a leaderboard and another skyscraper on the right-hand side. Delivery: display and mobile Daily fixed placement HOME RUN (100% SOV) Weekly fixed […]
Wallpaper Maximise your reach and increase brand awareness with our effective wallpaper format. For a wallpaper, the advertising spaces of the superbanner and the skyscraper are linked to form an entire advertising space. Delivery: display and mobile Daily fixed placementHOME RUN (100% SOV) Weekly fixed placementHOME RUN (100% SOV) Placement Placement on the heise homepage,news […]
Account Based Display Interested in our new approach to display advertising? We offer you the opportunity to increase the efficiency of your campaign, avoid wastage and utilise your budget effectively. Account-based display advertising (“ABD”) combines the advantages of both approaches: The reach of display advertising and the precision of account-based marketing. > 2500 Accounts 189 […]
360° marketing solutions Show Case “Education” The partnership approach: What can the school of the future look like and how can the digital transformation of education be made sustainable and holistic? The challenge and the goal: to create awareness for the topic in society in order to promote the digitalisation of schools. The change is […]
Video You reach your target groups multimedia-based in a popular online format with high viewtime. Attract the attention of your target groups with advertisements in video format. And at the same time set a direct link to your website – in text or in front of video clips. Video ads can be placed directly in […]