Stand-Alone-Newsletter
Our services
| Targeting ato one of the 5 target group clusters, at the desired scale |
| Creation of the newsletter in the chosen template (heise business services or own layout) |
| A second mailing in the following week with identical template, but varied subject if desired, to non-responders from the initial mailing (surcharge: on request). |
| A/B test is possible. In this case, 5% are tested with template A, 5% with template B, and 90% with the more successful template fed by clicks (no surchage). |
| Three working days after sending, we send a report containing the number of recipients, opt-outs, openers, clicks and clickers as well as the clicks on the respective links. |
| The lead time is at least 10 days. You will receive a draft for approval before each shipment. |
External tracking of the newsletter is not possible for legal and technical reasons. You will receive detailed reporting from us. As a special form of advertising, newsletters are also read offline after download. Therefore, there may be significant counting differences. The Heise reporting is authoritative for billing
When we create your mailing, we need from you
- A sample of an existing, current newsletter or
- A scribble of the newsletter (e.g. as a Word file, including images/logo/CTA buttons etc.)
- The newsletter text, ideally with around 1,000 to 1,500 characters including spaces as well as markings/information on what should link to where
- The links/landing pages for the text passages or for the button(s)
- Subject line/headline – For an A/B test, please specify two variants (approx. 50-70 characters per subject line)
- If desired, a pre-header (preview text in the inbox, approx. 35-50 characters)
- Logos and graphics (a company logo is absolutely necessary; if desired, also header graphics, decorative images, visuals, other graphics… in good quality, preferably in .jpg or .eps format, scalable if possible)
Timing:
- Delivery of the final newsletter text including all elements: Ten working days before dispatch
- Sending the draft for approval approximately seven working days before dispatch (depending on delivery, earlier is also possible)
- Approval should be given at least one working day before dispatch
- A report with the dispatch key figures is sent approximately three to four working days after dispatch
If you want to send a finished HTML mailing:
Procedure:
- If you would like to deliver a finished HTML mailing yourself, please send it directly as an e-mail (not as an attachment) to the mail service mailbox: maildienst@emo-base.de (plus information to us).
- Please send two different subject lines (approx. 50-70 characters each) and a pre-header (approx. 35-50 characters) in parallel for the A/B test (if desired).
Timing:
- Delivery of the finished HTML template: Ten working days before dispatch
- Draft sent for approval about seven working days before dispatch (depending on delivery, earlier is also possible)
- Approval must be given at least one working day before dispatch
- A report with the dispatch key figures is sent approximately three to four working days after dispatch
General recommendations:
- Newsletters with a personalised approach often work better.
- An A/B test with different subject lines is highly recommended.
- Less is more: Keep the text and subject line short and precise.
- Visuals/image elements can increase the click-through rate.
- CTA elements (e.g. buttons at the top and/or bottom) should stand out in colour and contain a clear call to action.
- Don’t forget to think about responsive design to ensure readability on smartphone, tablet, etc.