Whitepaper

An important basic component for successful B2B online marketing is lead generation as a supplement to classic banner campaigns, because it provides you with important customer contacts to support your sales. With a large number of highly qualified decision makers, heise Business Services offers a high-quality environment for your lead generation campaigns. The whitepaper offers you valuable leads and your target groups important and relevant content for direct download from heise.de or the heise Business Services.

Example

with assets

Cost per Lead (CPL)

Standard Lead 100 €

ABM leads are available individually – on request

– First and last name
– eMail address (private/company internal)
– Job title (Pupils, apprentices, students, unemployed & pensioners are filtered out free of charge)
– Name of the company (before campaign start exclusion of max. 10 companies possible, free of charge)
– Company size
– Division
– Branch
– Postcode & Country
– Phone number

Filter and optionsRate
Company size
Company size 50+€ 15
Company size 100+€ 20
Company size 250+€ 25
Company size 500+€ 30
Company size 1000+€ 45
business division:
IT only€ 15
Non-IT only€ 15
Industry
no consultants€ 15
no authorities€ 15
no VARs/resellers€ 15
Job title:
ITDM only (incl. IT experts)€ 15
Manager only (incl. C-level)€ 45
Country€ 15
only Germany
Questions
one additional question, all answers count€ 15

without assets

Content-Creation incl. Lead-Gen

Package S
• € 4,900 Content-Creation
• 20 Standard-Leads á € 100		€ 6,900
Package M
• € 4,900 Content-Creation
• 40 Standard-Leads á € 100		€ 8,900
Package L
• € 4,900 Content-Creation
• 60 Standard-Leads á € 100		€ 10,900

all rates plus VAT. Agency commission is granted

Account Based Marketing- Lead

Tips for design & choice of topic

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