Whitepaper – Qualified lead generation
| This is what we do for you: |
| Review and evaluate your whitepaper documents (German language content is preferred) |
| Editorial preparation for our whitepaper database |
| If required: Writing or translating a whitepaper/eBook |
| Search engine optimization and tagging |
| Advertising your whitepaper campaign (including text ads, newsletters…) |
| Weekly lead reports |
| This is what we need from you: |
| Your whitepapers or eBooks as unprotected PDF files that are not freely available |
| Lead filter (if available) |
| Name up to ten companies free of charge, that you want to exclude |
| Your company logo in high resolution as JPG, TIFF or PNG |
| A revocation e-mail address or URL (e.g. unsubscribe@company.de) |
| A lead time of 5 working days |
These contents are best received:
- Explanatory whitepapers with practical benefits (“How it works …“)
- Technical white papers on general technologies (SQL, Cloud etc.)
- Whitepapers/studies from research and science
- Market overviews/studies with current, reliable numbers
- Well-founded overview articles on general IT topics
- Complete eBooks on business and technology topics
- Product comparisons – provided they are objective
- Instructions/guides with checklists and individual steps (“5 points which…“)
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