Digital

Whitepaper – Qualified lead generation

This is what we do for you:

Review and evaluate your whitepaper documents (German language content is preferred)

Editorial preparation for our whitepaper database

If required: Writing or translating a whitepaper/eBook

Search engine optimization and tagging

Advertising your whitepaper campaign (including text ads, newsletters…)

Weekly lead reports

This is what we need from you:

Your whitepapers or eBooks as unprotected PDF files that are not freely available

Lead filter (if available)

Name up to ten companies free of charge, that you want to exclude

Your company logo in high resolution as JPG, TIFF or PNG

A revocation e-mail address or URL (e.g. unsubscribe@company.de)

A lead time of 5 working days

These contents are best received:

• Explanatory whitepapers with practical benefits (“How it works …“)
• Technical white papers on general technologies (SQL, Cloud etc.)
• Whitepapers/studies from research and science
• Market overviews/studies with current, reliable numbers
• Well-founded overview articles on general IT topics
• Complete eBooks on business and technology topics
• Product comparisons – provided they are objective
• Instructions/guides with checklists and individual steps (“5 points which…“)
  
  

Tips on preparing the target account lists:

• Account definition: the term account refers to a company or group of companies with all locations and shareholdings
  of at least 50%. Example: Volkswagen AG is included in the target account list, but the lead can also come from a company holding such as Audi. If this is not desired, we must exclude it in advance when determining the potential!
• The account can only be clearly identified if a domain/URL is part of the target account list.
• Existing account IDs can be added to the list so that the accounts can be identified during lead delivery.
• Is it a desired list or an exclusion list? Should lists be combined if necessary?
• Please clearly define the desired person functions, demographic targeting or company sizes. These will be translated by us into database-selectable values. Persons (= possibly existing contact persons) are not part of the target account list, as we do not have an opt-in from them.
• As a rule, we do not operate any lead upload/integration tools, but we do offer the filling of lead templates. Please provide the template for verification if necessary.
• Are companies whose demographic characteristics are similar to those on the list (sector, company size, sales volume, etc.) part of the target group (= lookalikes)? This can increase the potential.

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