Content Hub

Present your company and your topics in an individually designed area on heise online!

Address a defined target group with suitable content and convince with content such as whitepapers, videos, webcasts and studies – supplemented by editorial contributions from heise Business Services.

Content Hub Content Hub Audience Content Hub Leads
Articles from HBS662 Lead assets und 5 articles
Duration3 months 3 months 6 months
View guarantee21,000 Viewsat least 35,000 viewsat least 35,000 views
Audienceheise online totalindividually according to target group sizeindividually according to target group size
Content from customerat least 5 assetsat least 5 assetsat least 4 Lead-Assets (gated)
Lead time6 weeks 6 weeks 8 weeks
Project management HBS✔︎ ✔︎ ✔︎
Lead guaranteenono✔︎
Lead nurturingnono✔︎ (MQL, MTL, SRL)*
Quantityno indicationno indicationat least 600 Leads
Filternoyes (Industry, number of employees and function)yes (Industry, number of employees and function)
Layout/Programming✔︎ ✔︎ ✔︎
Integration of image galleries, videos, studies, whitepapers✔︎ ✔︎ ✔︎
SEO Relevance✔︎ ✔︎ ✔︎
Promotion heise online ✔︎ ✔︎ (incl. link in Top Navi and in Top Topics) ✔︎ incl. link in Top Navi and in the top topics as well as
Native teaser in Newsstream and Daily Newsletter
Standalone mailingsno ✔︎ ✔︎
Reporting ✔︎ Individual performance report Individual performance report-Dashboard incl. B2B audience report
from 78,300 €from 135,000 € from 234,000 €
*MQL= Marketing Qualified Lead:
1 contact/download

*MTL=MQL, further qualified by additional
touchpoints

*SRL=MTL plus, 3 of the following 4 criteria
should be met: Authority of the ASP; need
available, time horizon foreseeable; budget
available.

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