Digital

Podcasts

Audio ads are available as spots or native in our podcasts. You reach your target groups primarily in their leisure time in the medium with the highest growth rates at present.

	c’t uplink	#heiseshow	kurzinformiert	c’t Auslegungssache	TNBT
Frequency of publication	every Saturday	every Thursday	every weekday	biweekly	biweekly
Average range/month	140,000	80,000	300,000 per week	14,000	5,000
Length of the sequence	approx. 60 min.	approx. 60 min.	approx. 2,20 min.	approx. 60 min.	approx. 30 min.
Length Integration	approx. 30 sec.	approx. 30 sec.	approx. 30 sec.	approx. 30 sec.	approx. 30 sec.
Integration	Pre- or Mid-Roll	Pre- or Mid-Roll	Pre-Roll	Pre- or Mid-Roll	Pre- or Mid-Roll
CPM AdBundle (Pre-Roll OR Mid-Roll OR Post-Roll)	125 €	125 €	125 €	125 €	125 €

	Bit-Rauschen	Besser Wissen	Bits&Böses	AI Update	Mac&i
Frequency of publication	every 2nd Wednesday	every Monday	weekly	every weekday	biweekly on Thursdays
Average range/month	20,000	5,000	13,000	40,000 per week	30,000
Length of the sequence	30-45 min.	40-60 min.	approx. 20 min.	Mon – Tue 10min. Fri approx. 45 min.	approx. 30 min.
Length Integration	approx. 30 sec.	approx. 30 sec.	approx. 30 sec.	approx. 30 sec.	approx. 30 sec.
Integration	Pre- or Mid-Roll	Pre- or Mid-Roll	Post-Roll	Pre-Roll	Pre- or Mid-Roll
CPM AdBundle (Pre-Roll OR Mid-Roll OR Post-Roll)	125 €	125 €	125 €	125 €	125 €

	c’t Haken dran	CLICK BOOM FLASH	c’t Vorsicht Kunde	Passwort	They Talk Tech
Frequency of publication	Monday, Wednesday, Friday	biweekly on Sundays	biweekly on Fridays	biweekly	biweekly on Wednesdays
Average range/month	18,000 per week	3,500	8,000	25,000	10,000
Length of the sequence	approx. 30 min.	approx. 40 min.	approx. 30 min.	10-45 min	60 min.
Length Integration	approx. 30 sec.	approx. 30 sec.	approx. 30 sec.	approx. 30 sec.	approx. 30 sec.
Integration	Pre- or Mid-Roll	Pre- or Mid-Roll	Pre- or Mid-Roll	Pre- or Mid-Roll	Pre- or Mid-Roll
CPM AdBundle (Pre-Roll OR Mid-Roll OR Post-Roll)	125 €	125 €	125 €	125 €	125 €

	Darknet Diaries	c’t 4004
Frequency of publication	biweekly on Tuesdays	every Thursday
Average range/month	10,000 per week	10,000 per episode
Length of the sequence	60 min.	60 min.
Length Integration	approx. 30 sec.	approx. 30 sec.
Integration	Pre- or Mid-Roll	Pre- und Mid-Roll
CPM AdBundle (Pre-Roll OR Mid-Roll OR Post-Roll)	125 €	125 €

Podcast networks

		heise network
Podcasts		#heiseshow, c’t uplink, kurz informiert, KI Update, Mac&i, Auslegungssache, Bit Rauschen, Besser Wissen, Bits & Böses, TNBT, c’t Haken dran, CLICK BOOM FLASH, Passwort, They talk Tech, Darknet Diaries
Coverage per week		approx. 470,000
CPM AdBundle (Pre-Roll OR Mid-Roll OR Post-Roll)		90 €

		B2B
	Decision maker	IT security	Employer Branding
Podcasts	#heiseshow, c’t uplink, kurz informiert, Besser Wissen, c’t Haken dran, AI update, Passwort, They talk Tech	#heiseshow, c’t uplink, kurz informiert, Auslegungssache, Passwort	c’t uplink, kurz informiert, KI Update, They talk Tech, heiseshow, Besser Wissen
Coverage per week	approx. 350,000	approx. 320,000	approx. 310,000
CPM AdBundle (Pre-Roll OR Mid-Roll OR Post-Roll)		105 €

		B2C
	Consumer	Young IT talents
Podcasts	c’t uplink, KI Update, Mac&i, Auslegungssache, Bits & Böses, TNBT, CLICK BOOM FLASH, heiseshow, Darknet Diaries	Mac&i, Besser Wissen, Bit Rauschen, TNBT, heiseshow, They talk Tech, c’t uplink, Darknet Diaries
Coverage per week	approx. 100,000	approx. 50,000
CPM AdBundle (Pre-Roll OR Mid-Roll OR Post-Roll)		70 €

	Apfelfunk
Frequency of publication	every Thursday
Retrievals in the first 4 weeks	20,000
Length of the sequence	90-120 min.
Length Integration	approx. 30 sec./1min.
Integration	2 spots/native
Production	3,000 €

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