Intent Data
What is Intent Data?
Intent data is behavioral data that indicates what a company is interested in. It predicts whether a potential buyer intends to invest in your (or similar) products or solutions. This is the next level in terms of data-driven marketing and sales.
How do we do that?
We record and evaluate various user parameters of the users on heise.de. These are based on technically necessary signals that the Internet and browser require in order to route traffic, enable html page loading, etc. We combine this information with the content used, including time and duration.
Why is that useful to you?
With Intent data you will receive background information about a company on our websites so that you can address your target group more precisely and qualify them more quickly and reliably. This allows you to target only those companies that are looking for a product like yours or are currently gathering information about it.
Intent data provides you with a list of target customers, allowing you to optimize your target account list and keep it up to date.
| Small | Medium | Large | |
|---|---|---|---|
| Anzahl Unternehmen pro Monat (maximal) | 1,000 | 1,500 | 2,000 |
| 3 months duration | € 5,247 | € 6,897 | € 8,697 |
| 6 months duration | € 9,969 | € 13,104 | € 16,524 |
| 12 months duration | € 18,889 | € 24,829 | € 31,309 |
all rates plus VAT. Agency commission is granted