The main focus is on the company-wide use of networked computers in the fields of: Security and privacy • Software development • System management • Cloud • Data center technology: networks, server, storage • Machine Learning and AI • Virtualisation • Digitalisation • IoT and embedded systems • Internet • Big data and data science
278 K
a plus of 41 K iX-readers
AWA 2024
41 K
decide on corporate volume buying
AWA 2024
32%
visit trade fairs / exhibitions
AWA 2024
Ø 39
average age of iX-readers
AWA 2024
iX picks up on current trends in information technology and looks behind the hypes. Tests and field reports offer a decision-making support for the use of products and services. iX guides its readers through the increasingly confusing and constantly changing IT jungle. Independent, thoroughly researched and critical technical journalism comes first. The iX authors are IT professionals themselves and write from practical experience.
TARGET AUDIENCE iX writes for the broad audience of IT-experts: From IT-managers to consultants, software developers, system and network administrators, security specialists, representatives to scientists in industry and at universities.
Latest at iX
iX Rate Card 2025
iX readership – AWA 2024
Everything you need to know
Market Section
Job Offer
Size
Format
Rate
Rate
2/1
Type Area Bleed
390 x 260420 x 297
12,440 €
1/1
Type Area Bleed
185 x 260210 x 297
6,440 €
3,980 €
2/3
vertical
Type Area Bleed
122 x 260130 x 297
4,400 €
3,110 €
2/3
horizontal
Type Area Bleed
185 x 171210 x 195
4,400 €
3,110 €
1/2
vertical
Type Area Bleed
90 x 260103 x 297
3,660 €
2,290 €
1/2
horizontal
Type AreaBleed
185 x 128210 x 149
3,660 €
2,290 €
1/3
vertical
Type Area Bleed
58 x 26073 x 297
2,740 €
1,790 €
1/3
horizontal
Type Area Bleed
185 x 84210 x 107
2,740 €
1,790 €
1/4
vertical
Type Area Bleed
43 x 26053 x 297
2,180 €
1,230€
1/4
horizontal
Type Area Bleed
185 x 62210 x 80
2,180 €
1,490 €
1/4
Block
Type Area Bleed
90 x 128
2,180 €
1,490 €
1/6
vertical
Type Area Bleed
58 x 128
1,390 €
1/6
horizontal
Type Area Bleed
185 x 41
1,390 €
1/6
Block
Type Area Bleed
90 x 84
1,390 €
1/8
vertical
Type Area Bleed
43 x 128
1,140 €
1/8
horizontal
Type Area Bleed
185 x 29
1,140 €
1/8
Block
Type Area Bleed
90 x 62
1,140 €
Junior Page
Type Area Bleed
137 x 196146 x 218
3,940 €
2,810 €
3 mm bleed in case of bleed formats
all rates valid from 01 January, 2025
Ad Specials are special forms of advertising in print media that stand out in some way from normal, printed advertisements, thus ensuring increased attention from the reader. For your ad planning you will find here a small selection of possible special forms of advertising in iX. If you have any further ideas, special requests or questions, please contact your media consultant!
Loose Inserts
• In the entire circulation, subscribed circulation or individually sold quantity according to postcode areas
• Minimum quantity 10,000 copies
• Maximum size 200 x 280 mm (w×h)
Rate: € 180 per 1,000 up to 25g
other weights on request
Bind-ins
• Printed matter, free samples (CDs or DVDs)
• Delivery: grooved, 4 mm upper trimming edge, 3 mm trimming edge to gutter and at least 3 mm outer and lower trimming edge
Rate: 2 pages € 130 per 1,000 4 pages € 180 per 1,000
Tip-ons
• Postcard, CD etc.
• in conjunction with a 1/1 master advertisement covering the entire circulation
Postcards: € 85 per 1,000 CD/DVD: € 160 per 1,000
<strong>Belly band</strong>
• Envelops the magazine and is fixed to the back cover by point gluing
Rate: € 15,000*
* subscribed circulation only
<strong>Cover flap</strong>
• Flap ad space front 3/4 and back space 1/1
Rate: € 9,000*
* subscribed circulation only
<strong>Masterhead ad</strong>
Your advertising message on the magazine cover
Rate: € 2,500
entire circulation
Here is the schedule overview from iX for your ad planning.
Issue
Theme special
On sale
Space close
Material due
02/25
24 Jan, 2025
09 Jan, 2025
10 Jan, 2025
03/25
iX extra Cloud Infrastructure services from the cloud
21 Feb, 2025
05 Feb, 2025
07 Feb, 2025
04/25
iX extra Automation Industrial Ethernet
21 Mar, 2025
06 Mar, 2025
07 Mar, 2025
05/25
Recruiting special IT & Career I/2025
25 Apr, 2025
08 Apr, 2025
10 Apr, 2025
06/25
iX extra Storage NIS-compliant backup
23 May, 2025
06 May, 2025
07 May, 2025
07/25
DevMagazin I
27 June, 2025
10 June, 2025
12 June, 2025
08/25
iX extra Hosting AI-Hosting
25 July, 2025
08 July, 2025
10 July, 2025
09/25
22 Aug, 2025
05 Aug, 2025
07 Aug, 2025
10/25
iX extra Security Trends & innovations at it-sa 2025
Please check here for combined supplements in c’t magazine & iX
iX Online
Classic display ads, click-based campaigns and all common targeting options are standard at www.ix.de. Around 500,000 PI per month also leave room for digital specials such as
As a sponsor you can benefit from a sophisticated program and become part of the established heise developer conferences! You will reach a clearly defined target group, have the opportunity to present your products and services live in the exhibition, position yourself with a presentation and use the evening get-together for exchange and networking with the participants.
Everything IT professionals need to know 
