Tech Specs
Display
| Ad media | Format | max. File Size |
|---|---|---|
| Leaderboard | 728 x 90 px | 150 Kb |
| Billboard | 970 x 250 px | 200 KB |
| Skyscraper | max. 160 x 600 px | 150 Kb |
| Medium Rectangle | 300 x 250 px | 150 Kb |
| Half Page Ad | 300 x 600 px | 200 Kb |
| usAd | 300 x 250 px static, no redirect | 150 Kb |
| PreRoll Video | Delivery: .mp4, .3gpp, .mov, .avi or VAST redirect Resolution: 1280 x 720px (16:9) Formats: MPEG4, 3GPP and MOV files Video codec: H264, MPEG4 Target video bitrate: 2.000 kBit/s Audio codec: AAC Target bitrate audio: 128 kBit/s Channels: 2 channels (stereo) Frame rate: 25 fps Format: AVI Video codec: MJPEG Audio codec: PCM Duration: 01-30 seconds | 5 MB |
| Dynamic Sitebar | Iframe only; Creative must be responsive | 200 Kb |
Note:
The usAd: is a special form of advertising that is controlled online via the editorial CMS by heise. Therefore we need the advertising material as a physical file. The use of a redirect and also the rotation of different motifs is not possible.
PreRollVideo: The AdServer renders the file into several variations that are played depending on the Internet bandwidth available on the device. With 15s plus length the video is played skippable.
SSL capability
If an advertising medium is not SSL-capable, we cannot guarantee that it will be played on all channels.
z-index
The z-index of an ad medium delivered via redirect must be less than 10,000 (!).
Audio / Video restrictions
Video and/or sound as well as expandable formats are only allowed user-initiated with a start button.
Recommended Animation
Advertising banners should not be played back in an endless loop (maximum 2 passes) and the maximum duration of an animation pass should not exceed 15 seconds.
AdServer and Targeting
heise online used as AdServer dfp by Google. Targeting by time of day, day of the week, operating system, browser and frequency capping are offered without extra charge.
Dispatch of advertising material
For banners and redirects, delivery of the advertising material at the latest 3 working days before the start of the campaign, for rich media formats at the latest 5 working days before the start of the campaign.
Delivery address for advertising material: e-mails to ads@mew
HTML5
Delivery
The delivery of the advertising material is carried out as best as possible as a redirect (i-Frame). If the creative is built according to Google standards, you can also send us the banner as a zip file. Furthermore, it is possible to host the HTML5 advertising material on a separate server and send us the path to the address. For this we also need the target URL. Single clickable elements with different URLs will not be considered.
Formats and file size
The same format and weight specifications apply to the advertising media as already described under “Display“.
Wallpaper/Fireplace Specifications
Wallpaper
Wallpapers are a particularly attention-grabbing form of advertising. As an exclusively integrated advertising medium, they use the top and right-hand side margins in parallel. In the case of the U-Wallpaper, they even use both side margins and thus frame the content of heise online.
Wallpaper consist of the following elements:
- Leaderboard (max. 150 Kb – max. 728 x 90 pixels)
- Skyscraper (max. 150 Kb – max. 200 x 600 pixels)
- Target URL or ClickCommand
- Background color (the coloring must be clearly different from the standard background)
- If necessary, tracking pixels
As a rule, the skyscraper is docked to the right of the leaderboard. Leaderboard and skyscraper can be delivered as GIF, JPEG, PNG file or redirect. When delivering a PNG file, a transparent background must be avoided.
U-Wallpaper consist of the following elements:
- Leaderboard (max. 150 Kb – 1104 x 90 pixels in the news ticker/homepage area, c’t, iX, Developer, Security, photo; 968 x 90 at Technology Review; other channels on request)
- Skyscraper right (max. 150 Kb – max. 120 x 80 pixels)
- Skyscraper left (max. 150 Kb – max. 120 x 80 pixels)
- Target URL or ClickCommand
- Background color (the coloring must be clearly different from the standard background)
- If necessary, tracking pixels
The banners must be physically present, unlike the normal wallpaper, redirects only after consultation. Furthermore, it is possible to expand the leaderboard from 962 x 90 pixels to 962 x 250 pixels by arrangement. The U-Wallpaper must be completely static.
Fireplace
The Fireplace has the same specifications as the U-Wallpaper. Exception is the Leaderboard, which must not be extended, probes must be delivered in 1104 x 90 pixels.
The central Fireplace has a size of 1056 x 250 pixels, must not exceed 200 Kb and can be animated in contrast to the U-Wallpaper. The fireplace must be available as an iframe, ins tag or physical banner (jpg, png).
General restrictions: No automatic multimedia features like sound or video streaming (heise online only allows sounds or movies that have to be started by the user).
Native Post
Graphic: 360 x 220px
Icon: 32 x 32 px*
File specs:
– Dimension: 360 x 220px (@1x resolution), optionally 720 x 440px (@2x resolution).*
– Format: JPG, PNG, GIF
– Color space: RGB/8-bit
– Color profile: sRGB IEC61966-21
Headline: 70 characters (incl. spaces)
Intro text: 180 characters (incl. spaces)
URL, click tracking/landing page
Company name: e.g. company name, division
CTA: e.g. “Learn more!”… “Get informed now”.
Color code (HEX): e.g. base color of image or company color
* 2x resolution is played out on Retina/HiDPI screens.
* if we don’t receive a favicon from the website, then a placeholder icon 32x32px will be used.
Social Media
- Dimensions: 1200 x 1200 px
- Characters: Heading 40 characters, Description 125 characters
Newsletter
| Ad media | Format |
|---|---|
| Newsletter leaderboard | 540 x 65 px |
| Newsletter rectangle | 276 x 230 px |
| Text-image combination | max. characters including spaces: headline (95) + text (120) + link (60) picture max. 180 x 60px |
| Newsletter sponsoring | 540 x 65 px and 2 times 276 x 230 px |