Tech Specs
Display
| Ad media | Format | max. File Size |
|---|---|---|
| Leaderboard | 728 x 90 px | 150 Kb |
| Billboard | 970 x 250 px | 200 KB |
| Skyscraper | max. 160 x 600 px | 150 Kb |
| Medium Rectangle | 300 x 250 px | 150 Kb |
| Half Page Ad | 300 x 600 px | 200 Kb |
| TextAd | 695 x 110 px static | 150 Kb |
| Text link | max. 50 characters | |
| usAd | 300 x 250 px* static, no redirect | 150 Kb |
| Video | 640 x 360 px (mp4, avi, mov, VAST, VPAID, max. 15 seconds) | 2 MB |
| Dynamic Sitebar | Iframe only; Creative must be responsive | 200 Kb |
Clues:*
The usAd is a special form of advertising that is controlled online via the editorial CMS by heise.
Therefore we need the advertising material as a physical file. The use of a redirect and also the rotation of different motifs is not possible.
SSL capability
If an advertising medium is not SSL-capable, we cannot guarantee that it will be played on all channels.
z-index
The z-index of an ad medium delivered via redirect must be less than 10,000 (!).
Audio / Video restrictions
Video and/or sound as well as expandable formats are only allowed user-initiated with a start button.
Recommended Animation
Advertising banners should not be played back in an endless loop (maximum 2 passes) and the maximum duration of an animation pass should not exceed 15 seconds.
AdServer and Targeting
heise online used as AdServer dfp by Google. Targeting by time of day, day of the week, operating system, browser and frequency capping are offered without extra charge.
Dispatch of advertising material
Bei Bannern und Redirects Anlieferung der Werbemittel spätestens 3 Arbeitstage vor Kampagnenstart, bei Rich Media-For banners and redirects, delivery of the advertising material at the latest 3 working days before the start of the campaign, for rich media formats at the latest 5 working days before the start of the campaign.
Delivery address for advertising material: e-mails to ads@heise.de
HTML5
Delivery
The delivery of the advertising material is carried out as best as possible as a redirect (i-Frame). If the creative is built according to Google standards, you can also send us the banner as a zip file. Furthermore, it is possible to host the HTML5 advertising material on a separate server and send us the path to the address. For this we also need the target URL. Single clickable elements with different URLs will not be considered.
Formats and file size
The same format and weight specifications apply to the advertising media as already described under “Display“.
Wallpaper/Fireplace Specifications
Wallpaper
Wallpaper sind eine besonders aufmerksamkeitsstarke Werbeform. Als exklusiv eingebundenes Werbemittel nutzen sie Wallpapers are a particularly attention-grabbing form of advertising. As an exclusively integrated advertising medium, they use the top and right-hand side margins in parallel. In the case of the U-Wallpaper, they even use both side margins and thus frame the content of heise online.
Wallpaper consist of the following elements:
- Leaderboard (max. 150 Kb – max. 728 x 90 pixels)
- Skyscraper (max. 150 Kb – max. 200 x 600 pixels)
- Target URL or ClickCommand
- Background color (the coloring must be clearly different from the standard background)
- If necessary, tracking pixels
Usually the Skyscraper docks to the right of the Leaderboard. Leaderboard and Skyscraper can be delivered as GIF, JPEG file or redirect.
U-Wallpaper consist of the following elements:
- Leaderboard (max. 150 Kb – 1104 x 90 pixels in the news ticker/homepage area, c’t, iX, Developer, Security, photo; 968 x 90 at Technology Review; other channels on request)
- Skyscraper right (max. 150 Kb – max. 120 x 800 pixels)
- Skyscraper left (max. 150 Kb – max. 120 x 800 pixels)
- Target URL or ClickCommand
- Background color (the coloring must be clearly different from the standard background)
- If necessary, tracking pixels
The banners must be physically present, unlike the normal wallpaper, redirects only after consultation. Furthermore, it is possible to expand the leaderboard from 962 x 90 pixels to 962 x 250 pixels by arrangement. The U-Wallpaper must be completely static.
Fireplace
The Fireplace has the same specifications as the U-Wallpaper. Exception is the Leaderboard, which must not be extended, probes must be delivered in 1104×90 pixels.
The central Fireplace has a size of 1056×250 pixels, must not exceed 200 Kb and can be animated in contrast to the U-Wallpaper. The fireplace must be available as an iframe, ins tag or physical banner (jpg, png).
General restrictions:
No automatic multimedia features like sound or video streaming (heise online only allows sounds or movies that have to be started by the user).
Native Post
- Dimensions: Logo or Graphic 360 x 220 px
- URL: Click tracking / landing page
- Characters: Heading 70 characters, Description max. 180 characters
Social Media
- Dimensions: 1200 x 1200 px
- Characters: Heading 40 characters, Description 125 characters
Newsletter
| Ad media | Format |
|---|---|
| Newsletter leaderboard | 540 x 65 px |
| Newsletter rectangle | 276 x 230 px |
| Text-image combination | max. characters including spaces: headline (95) + text (120) + link (60) picture max. 180x60px |
| Newsletter sponsoring | 540 x 65 px and 2 times 276 x 230 px |