Tech Specs

Display

Ad mediaFormatmax. File Size
Leaderboard728 x 90 px150 Kb
Billboard970 x 250 px200 KB
Skyscrapermax. 160 x 600 px150 Kb
Medium Rectangle300 x 250 px150 Kb
Half Page Ad300 x 600 px200 Kb
TextAd695 x 110 px static150 Kb
Text linkmax. 50 characters
usAd300 x 250 px*
static, no redirect
150 Kb
Video640 x 360 px
(mp4, avi, mov, VAST, VPAID, max. 15 seconds)
2 MB
Dynamic SitebarIframe only; Creative must be responsive200 Kb

Clues:*

The usAd is a special form of advertising that is controlled online via the editorial CMS by heise. 

Therefore we need the advertising material as a physical file. The use of a redirect and also the rotation of different motifs is not possible.

SSL capability
If an advertising medium is not SSL-capable, we cannot guarantee that it will be played on all channels. 
z-index
The z-index of an ad medium delivered via redirect must be less than 10,000 (!). 

Audio / Video restrictions 
Video and/or sound as well as expandable formats are only allowed user-initiated with a start button. 
Recommended Animation
Advertising banners should not be played back in an endless loop (maximum 2 passes) and the maximum duration of an animation pass should not exceed 15 seconds. 
AdServer and Targeting
heise online used as AdServer dfp by Google. Targeting by time of day, day of the week, operating system, browser and frequency capping are offered without extra charge. 
Dispatch of advertising material 
Bei Bannern und Redirects Anlieferung der Werbemittel spätestens 3 Arbeitstage vor Kampagnenstart, bei Rich Media-For banners and redirects, delivery of the advertising material at the latest 3 working days before the start of the campaign, for rich media formats at the latest 5 working days before the start of the campaign. 

Delivery address for advertising material: e-mails to ads@heise.de

HTML5

Delivery 
The delivery of the advertising material is carried out as best as possible as a redirect (i-Frame). If the creative is built according to Google standards, you can also send us the banner as a zip file. Furthermore, it is possible to host the HTML5 advertising material on a separate server and send us the path to the address. For this we also need the target URL. Single clickable elements with different URLs will not be considered. 
Formats and file size 
The same format and weight specifications apply to the advertising media as already described under “Display“. 

Wallpaper/Fireplace Specifications

Wallpaper
Wallpaper sind eine besonders aufmerksamkeitsstarke Werbeform. Als exklusiv eingebundenes Werbemittel nutzen sie Wallpapers are a particularly attention-grabbing form of advertising. As an exclusively integrated advertising medium, they use the top and right-hand side margins in parallel. In the case of the U-Wallpaper, they even use both side margins and thus frame the content of heise online. 

Wallpaper consist of the following elements:

U-Wallpaper consist of the following elements:

Fireplace
The Fireplace has the same specifications as the U-Wallpaper. Exception is the Leaderboard, which must not be extended, probes must be delivered in 1104×90 pixels. 
The central Fireplace has a size of 1056×250 pixels, must not exceed 200 Kb and can be animated in contrast to the U-Wallpaper. The Fireplace must be available as an i-frame or ins-tag. This format only works on the homepage of heise online. 

General restrictions: 

No automatic multimedia features like sound or video streaming (heise online only allows sounds or movies that have to be started by the user).

HTML / CSS / JavaScript / Cookies
Reloading of external CSS files and Java scripts is not allowed. All necessary Javascript and style specifications must be embedded in the HTML file and should not exceed 3KB in total. 
Our stylesheets and JavaScripts must not be overwritten. 
Cookies may be set. However, the reading of external cookies is not permitted.

TextAds

Please deliver to us:

alternatively a static graphic banner format with the size 695 x 110 px (max. 150 Kb) is possible

Microsite

For the creation by heise online are required: 

In the creative field, we have been working for many years with an external agency that is familiar with the creation of microsites and reliably delivers very good work. Should you decide against the option of profiting from this many years of know-how and designing the microsite yourself, you will find our binding key data here. 

For our own creation we need the responsive microsite in Doctype HTML 5 

The microsite must be responsive.

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