Tech Specs
Display
| Ad media | Format | max. File Size |
|---|---|---|
| Leaderboard | 728 x 90 px | 150 Kb |
| Billboard | 970 x 250 px | 200 KB |
| Skyscraper | max. 160 x 600 px | 150 Kb |
| Medium Rectangle | 300 x 250 px | 150 Kb |
| Half Page Ad | 300 x 600 px | 200 Kb |
| TextAd | 695 x 110 px static | 150 Kb |
| Text link | max. 50 characters | |
| usAd | 300 x 250 px* static, no redirect | 150 Kb |
| Video | 640 x 360 px (mp4, avi, mov, VAST, VPAID, max. 15 seconds) | 2 MB |
| Dynamic Sitebar | Iframe only; Creative must be responsive | 200 Kb |
Clues:*
The usAd is a special form of advertising that is controlled online via the editorial CMS by heise.
Therefore we need the advertising material as a physical file. The use of a redirect and also the rotation of different motifs is not possible.
SSL capability
If an advertising medium is not SSL-capable, we cannot guarantee that it will be played on all channels.
z-index
The z-index of an ad medium delivered via redirect must be less than 10,000 (!).
Audio / Video restrictions
Video and/or sound as well as expandable formats are only allowed user-initiated with a start button.
Recommended Animation
Advertising banners should not be played back in an endless loop (maximum 2 passes) and the maximum duration of an animation pass should not exceed 15 seconds.
AdServer and Targeting
heise online used as AdServer dfp by Google. Targeting by time of day, day of the week, operating system, browser and frequency capping are offered without extra charge.
Dispatch of advertising material
Bei Bannern und Redirects Anlieferung der Werbemittel spätestens 3 Arbeitstage vor Kampagnenstart, bei Rich Media-For banners and redirects, delivery of the advertising material at the latest 3 working days before the start of the campaign, for rich media formats at the latest 5 working days before the start of the campaign.
Delivery address for advertising material: e-mails to ads@heise.de
HTML5
Delivery
The delivery of the advertising material is carried out as best as possible as a redirect (i-Frame). If the creative is built according to Google standards, you can also send us the banner as a zip file. Furthermore, it is possible to host the HTML5 advertising material on a separate server and send us the path to the address. For this we also need the target URL. Single clickable elements with different URLs will not be considered.
Formats and file size
The same format and weight specifications apply to the advertising media as already described under “Display“.
Wallpaper/Fireplace Specifications
Wallpaper
Wallpaper sind eine besonders aufmerksamkeitsstarke Werbeform. Als exklusiv eingebundenes Werbemittel nutzen sie Wallpapers are a particularly attention-grabbing form of advertising. As an exclusively integrated advertising medium, they use the top and right-hand side margins in parallel. In the case of the U-Wallpaper, they even use both side margins and thus frame the content of heise online.
Wallpaper consist of the following elements:
- Leaderboard (max. 150 Kb – max. 728 x 90 pixels)
- Skyscraper (max. 150 Kb – max. 200 x 600 pixels)
- Target URL or ClickCommand
- Background color (the coloring must be clearly different from the standard background)
- If necessary, tracking pixels
Usually the Skyscraper docks to the right of the Leaderboard. Leaderboard and Skyscraper can be delivered as GIF, JPEG file or redirect.
U-Wallpaper consist of the following elements:
- Leaderboard (max. 150 Kb – 1104 x 90 pixels in the news ticker/homepage area, c’t, iX, Developer, Security, photo; 968 x 90 at Technology Review; other channels on request)
- Skyscraper right (max. 150 Kb – max. 120 x 800 pixels)
- Skyscraper left (max. 150 Kb – max. 120 x 800 pixels)
- Target URL or ClickCommand
- Background color (the coloring must be clearly different from the standard background)
- If necessary, tracking pixels
The banners must be physically present, unlike the normal wallpaper, redirects only after consultation. Furthermore, it is possible to expand the leaderboard from 962 x 90 pixels to 962 x 250 pixels by arrangement. The U-Wallpaper must be completely static.
Fireplace
The Fireplace has the same specifications as the U-Wallpaper. Exception is the Leaderboard, which must not be extended, probes must be delivered in 1104×90 pixels.
The central Fireplace has a size of 1056×250 pixels, must not exceed 200 Kb and can be animated in contrast to the U-Wallpaper. The fireplace must be available as an iframe, ins tag or physical banner (jpg, png). This format only works on the homepage of heise online.
General restrictions:
No automatic multimedia features like sound or video streaming (heise online only allows sounds or movies that have to be started by the user).
HTML / CSS / JavaScript / Cookies
Reloading of external CSS files and Java scripts is not allowed. All necessary Javascript and style specifications must be embedded in the HTML file and should not exceed 3KB in total.
Our stylesheets and JavaScripts must not be overwritten.
Cookies may be set. However, the reading of external cookies is not permitted.
TextAds
Please deliver to us:
- 60 characters heading (incl. spaces)
- 3 lines of text of max. 70 characters (incl. spaces)
- Logo / Image (126 x 84 pixels)
- if necessary ClickCommand and/or counting pixel
alternatively a static graphic banner format with the size 695 x 110 px (max. 150 Kb) is possible
Microsite
For the creation by heise online are required:
- a Word document with all texts or text modules
- all collected graphics (preferably in a zip file or via FTP access)
- resolution of images best possible in min. 1,900 Px width
- outgoing links (a maximum of 5 are tracked by heise online)
- optional: further material to be used (e.g. videos)
In the creative field, we have been working for many years with an external agency that is familiar with the creation of microsites and reliably delivers very good work. Should you decide against the option of profiting from this many years of know-how and designing the microsite yourself, you will find our binding key data here.
For our own creation we need the responsive microsite in Doctype HTML 5
- Please send us the microsite as HTML page (Doctype HTML 5 <!DOCTYPE html>). To avoid losing any images, please deliver all images and the HTML file in one Zip file.
- CSS must be included in the style tag and must not be included as an external file.
- The maximum width of a microsite may not exceed 1,000 pixels.
- Characters that do not occur in the ASCII character set (especially umlauts, quotation marks, dashes etc.) must be coded as HTML entities. For example & auml; instead of Ä, & Auml; instead of ä, & euro; instead of €
- HTML5 attributes can be used, for example, to output images in the appropriate size/part depending on the viewport.
- HTML tags must not be cross-nested (e.g. < table>>form>> tr>…</form>>/tr>>/table>. Each tag must be correctly terminated (e.g. < td>…</td>. The attributes of the tags must be enclosed in “” (e.g. align=”top”)
- URLs for <a href=”…”> and <form action=”…”> must be specified absolutely including protocol (e.g. “http://www.kunden.com/cgi/xx”)
- For images the path must be < img src=”imagename.gif”> as relative URL
- When CGI scripts are called, they must be located on an external server and support METHOD=”GET”. It is not possible to install your CGI scripts on heise online.
- Please note: heise online will track a maximum of 5 links from the microsite and subsequent changes to a launched microsite (graphics exchange, text adjustments, etc.) are subject to a fee.