Native Article


Content marketing; Occupy topics; Thought leadership (positioning as know-how carrier for specific topics); Placement in the editorial environment of heise online

This is what we do for you:
Writing the native article(s) in a neutral, informative style
Kick-off call for content coordination
Integration into the heise news stream
Creation of the native campaign in the layout of
Presence in the newsstream of
Guaranteed views over the campaign period
Final performance report

Audience targeting possible in combination with a standalone newsletter

This is what we need from you:
Name of the topic
Contact person for our authors to coordinate the content
Your company logo in high resolution as JPG, TIFF or PNG
Linking to external pages (preferably with tracking links)
A lead time of six weeks

Neutral & objective content with value for the reader. No product marketing!