1st party heise+ user
Use the following formats to reach exclusively users subscribed to heise+*. This target group has a high usage intensity. The environment is ad-reduced, which is why the advert receives special attention.
*approx. 70,000, as of August 2024
Worth knowing
Professional position
In addition to employees, 42% of the users are specialists. This positions heise online as a relevant source for specialised information.
Investments
20% of heise+ users belong to the executive board or management and are thereby decision-makers, while 56% of the respondents are involved in IT investment decisions as co- or team decision-makers.
Decision-makers/area
65% of the heise+ users surveyed are planning IT purchases of up to €500,000. In addition, 59% of respondents are aiming to invest specifically in IT hardware, which emphasises this area as the main investment target.
Source: User survey July 2024, n=106
130€ CPM
150€ CPM
all rates plus VAT. Agency commission is granted