Numbers.Data.Facts.
Excerpt from agmaDNA 2026
The “agma Digital Usage Study” is the cookie-free industry standard for digital media planning: agmaDNA measures advertising-relevant impressions (Ad-Reach) entirely without third-party cookies – it records only those impressions where adverts are actually displayed. Ad blocker usage and ad-free sections of the site are excluded. This provides reliable net reach figures and socio-demographic structural data for media planning.
And these are the heise-online users:
A high-reach, high-quality target group:
- 5.675 million unique users
- 68 per cent with a household net income of ≥ €3,000
- 29% with a university degree
- Largest proportion of users in the mid-career group aged 40–49
Above-average advertising exposure in segments relevant to planning:
- Financial investments: Affinity index 152 / GRP index 147
- Sustainable energy: Affinity index 125 / GRP index 150
- Mobility & e-bikes: Affinity index 135 / GRP index 133
- Online shopping: 25 per cent frequent online shoppers / Affinity index 120
Banking & insurance: Affinity index up to 152 / GRP index up to 164
Do you want to reach your target audience with us?
Then let’s have a chat.