Mac & i – the “Apple Magazine by c’t” is dedicated to all products decorated with the apple, primarily of course to the iPhone, iPad, and Mac, but to the Apple TV, Apple watch, accessories, operating systems, and software as well. Mac & i is in no way merely reporting on Apple‘s world. The editorial team keeps a critical eye on the company, points out security gaps, draws attention to abuses, finds mistakes. As experts they prefer to solve the problems themselves, in practice articles or in the „Questions and answers“ section.
The reviews, including those on third party products, are appreciated by the readers for their criticism and fairness. In addition to that there are exciting interviews, lively reports, and analyses by well-known authors. The members of the editorial team have been following Apple’s destiny for decades.
The magazine is a must-read for professionals and programmers, takes up difficult and complex topics for advanced-level professionals, but never excludes beginners.
Mac & i has seven issues a year. Its website, available at www.mac-and-i.de informs daily about everything that is important.
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Everything you need to know
Size
Format
Rate
2/1
Type AreaBleed
390 x 260420 x 297
7,000 €
1/1
Type AreaBleed
185 x 260210 x 297
3,500 €
3/4
vertical
Type AreaBleed
137 x 260 146 x 297
2,650 €
3/4
horizontal
Type AreaBleed
185 x 193210 x 216
2,650 €
2/3
vertical
Type AreaBleed
122 x 260130 x 297
2,375 €
2/3
horizontal
Type AreaBleed
185 x 171210 x 195
2,375 €
1/2
vertical
Type AreaBleed
90 x 260 103 x 297
1,900 €
1/2
horizontal
Type AreaBleed
185 x 128210 x 152
1,900 €
1/3
vertical
Type AreaBleed
58 x 26071 x 297
1,425 €
1/3
horizontal
Type AreaBleed
185 x 84210 x 107
1,425 €
1/4
vertical
Type AreaBleed
43 x 260 53 x 297
1,140 €
1/4
Block
Type AreaBleed
90 x 128103 x 152
1,140 €
1/4
vertical
Type AreaBleed
185 x 62210 x 80
1,140 €
Cover Page
Bleed
210 x 297
4,350 €
3 mm bleed in case of bleed formats
all rates valid from 01 January, 2024
Ad Specials are special forms of advertising in print media that stand out in some way from normal, printed advertisements, thus ensuring increased attention from the reader.
For your ad planning you will find a small selection of possible special forms of advertising in c’t. Should you have any further ideas, special requests or questions, please contact your media consultant!
Loose inserts
• can be added to the entire circulation or the subscribed circulation
• Minimum quantity: domestic subscription
• Maximum size 195 mm x 280 mm (wxh)
• Minimum 95 mm x 148 mm (wxh)
Rate: € 109per 1,000 up to 25g
Bind-ins
• Printed materials fixed to the magazine
• Minimum quantity: domestic subscription
• Maximum size 210 mm × 297 mm (w×h)
• Minimum size 140 mm × 140 mm (w×h)
Rate: 2 pages € 79 per 1,000 4 pages € 109 per 1,000
Tip-ons
• Postcards as example
• Only in connection with basic advertisement (total circulation) in minimum format 1/1 page
• Split / partial coverage of the tip-on possible
• Minimum quantity: domestic subscription
• Maximum size 180 mm × 250 mm (wxh)
• Minimum size 60 mm × 80 mm (wxh)
Rate: € 79 per 1,000
Here is the Mac & i schedule overview for your ad planning.
The Apple magazine of c’t 
