Your contents in a meaningful context
Our topic channels embed your content in a professionally experienced editorial framework. In this way, your and our content complement each other and you strengthen your thematic reputation.
Native
In the case of native content, in addition to layout, programming and promotion, we also take care of content creation for you. You can choose between three bundles of different sizes in seven theme channels.
Native packages
| Native Small | Native Large | |
|---|---|---|
| Duration | 1 week | 2 weeks |
| Content Page | 1 | at least 3 |
| Guaranteed calls | 1,000 | 5,000 |
| Content creation | ✔︎ | ✔︎ |
| Layout | ✔︎ | ✔︎ |
| Promotion (Native Teaser) | ✔︎ | ✔︎ |
| Programming | ✔︎ | ✔︎ |
| SEO-Relevance | ✔︎ | ✔︎ |
| Media (minus Agency commission if applicable) | 6,700 € | 19,900 € |
all rates plus VAT. Agency commission is granted
Brandworld incl. Content Creation
| SetUp and Training over 4 weeks | |
|---|---|
| Integration of up to two selected contributions per week • into the heise Newsstream + into the editorial search • into the Daily heise online-Newsletter | Per month approx. 60-70 m PI aprox. 960,000 contacts |
| Integration of the Brandworld • in the top-level navigation and • close to the top editorial topics on heise online • incl. Content Creation 12 Stories per month | |
| approx. 12,000-15,000 PIs/month realistically expected (not guaranteed) | |
| Minimum booking volume 3 months | 52,500 € per month |
all rates plus VAT. Agency commission is granted
Brand
With brand content we take care of layout, programming, promotion and more. You deliver the content yourself or book it in addition if required. You can choose between four bundles of different sizes in 7 theme channels.
Online Advertorial
| Online Advertorial | |
|---|---|
| Duration | 4 weeks |
| Guaranteed calls | at least 2,000 |
| Programming | ✔︎ |
| Layout | ✔︎ |
| Promotion | ✔︎ |
| SEO-Relevance | ✔︎ |
| co-branded Ads | ✔︎ |
| Textlink | ✔︎ |
| 8,900 € minus agency commission if applicable |
Note: Content creation possible on request
all rates plus VAT. Agency commission is granted
Microsite
| Microsite | |
|---|---|
| Duration | 4-8 weeks |
| Guaranteed calls | at least 2,000 |
| Production costs | ✔︎ |
| as a subpage on heise.de | ✔︎ |
| Videos | ✔︎ |
| Picture galleries | ✔︎ |
| Promotion | ✔︎ |
| SEO-Relevance | ✔︎ |
| from | 9,900 € |
Each additional view costs 4 €.
Note: Content creation possible on request
all rates plus VAT. Agency commission is granted
Tech Specs
For the creation by heise online are required:
- a Word document with all texts or text modules
- all collected graphics (preferably in a zip file or via FTP access)
- Resolution of images best possible in min. 1.900 Px width.
- outgoing links (maximum of 5 links are tracked by heise online)
- optional: further material to be used (e.g. videos)
We have been working in the creative field for many years with an external agency that is very familiar with the creation of microsites and reliably delivers very good work. Should you decide against the option of benefiting from this long-standing know-how and designing the microsite yourself, you will find our binding key data here.
For our own creation we need the responsive microsite in Doctype HTML 5
- Please send us the microsite as HTML page (Doctype HTML 5 <!DOCTYPE html>). To avoid losing any images, please deliver all images and the HTML file in one Zip file.
- CSS has to be included in the style tag and must not included as an external file.
- The maximum width of a microsite may not exceed 1,000 pixels.
- Characters that do not occur in the ASCII character set (especially umlauts, quotation marks, dashes etc.) must be coded as HTML entities. For example & auml; instead of Ä, & Auml; instead of ä, & euro; instead of €
- HTML5 attributes can be used, for example, to output images in the appropriate size/part depending on the viewport.
- URLs for <a href=”…”> and <form action=”…”> must be specified absolutely including protocol (e.g. “http://www.kunden.com/cgi/xx”)
- For images the path must be < img src=”imagename.gif”> as relative URL
- When CGI scripts are called, they must be located on an external server and support METHOD=”GET”. It is not possible to install your CGI scripts on heise online
- Please note: heise online will track a maximum of 5 links from the microsite and subsequent changes to a launched microsite (graphics exchange, text adjustments, etc.) are subject to a fee.
The Microsite must be responsive.
Content Hub
| Content Hub | |
|---|---|
| Duration | 4 weeks |
| Guaranteed calls | at least 7,000 |
| Layout | ✔︎ |
| Programming | ✔︎ |
| Video | ✔︎ |
| Picture galleries | ✔︎ |
| Whitepaper | ✔︎ |
| Webcast | ✔︎ |
| Studys | ✔︎ |
| Promotion | ✔︎ |
| SEO Relevance | ✔︎ |
| 21,500 € minus agency commission if applicable |
Extension per week: 4,950 € – 1,750 Views
all rates plus VAT. Agency commission is granted
Brandworld
| SetUp and Training per 4 weeks | Per month |
|---|---|
| Integration of up to two selected contributions per week • into the heise Newsstream + into the editorial search • into the Daily heise online-Newsletter | approx. 60-70 m PI approx. 960,000 contacts |
| Integration of the BrandWorld • into the top-level-navigation and • close to the top editorial topics on heise online | |
| approx. 12,000-15,000 realistic expected PIs/month (not guaranteed) | |
| Minimum booking volume 3 months | 39,000 € per month |
all rates plus VAT. Agency commission is granted
Seeding / Reader’s test
Selected users deal intensively with the product in a test lasting several weeks sharing the gained experience afterwards.
The content generated in this way is highly credible and can be used thereafter.
• Added value for users
• Optimized by a docked raffle
• High credibility (user test for user)
• Test results are available as content
• High visibility, own site on heise online
• Complete processing by Heise
• Interactive solution beyond the standards
Procedure example:
• Customer provides equipment & awards a prize
• Promotion in relevant channels on heise online
• Social media component (application video) as to create additional attention
• Views of applicants & selection of testers
• Shipping of the devices by Heise Business Services
• Follow-up by Heise Business Services
• Editing and publishing the test results on heise online
• Selection of the winner(s)
Further promotion draws attention to test resultsPossible procedure
Rate individually depending on the type and quantity of test equipment and testers.