Your brand in a decisive environment
Our theme channels and other online media create a high-quality and thematically coherent advertising environment for your online ads. In this way, you can reach your target groups accurately and strengthen your brand identity at the same time.
Display
Display ads are available in many different formats on all our theme channels. They reach your target groups easily and effectively in exactly the environment they are interested in.
Display
| Price level 1 | Price level 2 | Price level 3 | |
|---|---|---|---|
| First party target groups/ interests | |||
| Audience IT Decision Maker | 59 € | 79 € | 99 € |
| Audience Server • Cloud • Security • Recruiting • Developer | 59 € | 79 € | 99 € |
| Audience Consumer | 19 € | 29 € | 39 € |
| Rotations | |||
| Theme rotation (selection of at least 3 channels) | 49 € | 69 € | 89 € |
| Run of heise online | 29 € | 39 € | 49 € |
| Channels | |||
| c’t, Technology Review, iX, heise Security, heise jobs, heise Developer, MittelstandsWiki * | 59 € | 79 € | 99 € |
| Make:, Mac & i, c’t Fotografie, heise Download, techStage, Telepolis, heise Autos, Preisvergleich | 19 € | 29 € | 39 € |
*News area: Applications • Business • Consumer Electronics • Entertainment • Trade • Hardware • Internet • Linux & Open Source • Mobile • Network • Security • Software Technology• Server & Storage • Technology & Research • Windows
Keyword-Targeting
Programmatics: All these formats and channels can also be booked as Private Deal or Preferred Deal via the Google AdExchange or Yieldlab.
all rates plus VAT. Agency commission is granted
Branding Day
Fixed placements heise online Homepage* incl. Newsticker
| Price level 1 | Price level 2 | Price level 3 | |
|---|---|---|---|
| daily occupancy | |||
| 100% Share of Voice (SoV) at least 500,000 Ad Impressions | 10,900 € | 14,900 € | 17,800 € |
| weekly occupancy | |||
| 20% Share of Voice (SoV) at least 700,000 Ad Impressions | 13,900 € | 16,900 € | 20,900 € |
| 100% Share of Voice (SoV) at least 2,300,000 Ad Impressions | 32,900 € | 42,900 € | 49,900 € |
*Share 50% desktop, 50% mobile with the medium rectangle or interscroller
Fireplace
| Package S | Package M | Package L | |
|---|---|---|---|
| Placement | Run of Site (excl. homepage) | heise online homepage incl. news ticker | heise online homepage incl. news ticker |
| Reach | At least 100,000 AdImpressions | At least 250,000 AdImpressions | At least 250,000 AdImpressions / 1,200,000 AdImpressions |
| Share of voice | – | 20% | 100% |
| Duration | from 2 weeks | 1 week | 1 day / 1 week |
| Rate | € 11,900 | € 19,800 | € 15,000 / € 75,000 |
all rates plus VAT. Agency commission is granted
Programmatic
Possible formats:
Programmatic Guaranteed
• 1 publisher and 1 buyer
• Negotiated fixed price (CPM)
• Guaranteed volume
Preferred Deal
• 1 publisher and 1 buyer
• Negotiated fixed price (CPM)
• No guaranteed volume
Open Auction
• Multiple publishers and all buyers
• Open auction process with standard auction (1st Price Auction)
Unblockable Ads
Unblockable super ad
• On the acceptable ad list of Ad Block Plus
• Static 300x250px is not blocked by default and also reaches users with activated Ad Blocker
Requires control via the editorial CMS, so the clicks cannot be delivered evenly over the campaign period
and the clicks may be reached (long) before the end of the campaign.
• The campaign is fulfilled as soon as the number of clicks has been delivered. As a special form of advertising, the
usAd cannot be tracked using standard tools (such as Google Analytics). Therefore, there may be significant
counting differences. Heise reporting is authoritative for billing.
| CPC | |
|---|---|
| heise.de homepage with at least 1,000 clicks not discountable | 5.99 € |
| Rotation (iX, heise Developer, heise Security, Telepolis, c’t, c’t Fotografie, Make and Mac&i | 4.99 € |
Native Post
Sponsored link – the delivered content is delivered online in the look and feel of heise online in the editorial news feed, the centerpiece of heise online.
- The reach and credibility of the news ticker – the centerpieceof heise online – is used
- Native advertising formats tend to be more click-rich than classic display advertising
- Generation of traffic for your own landing page, linked to a content topic
- Tailored communication with a high-quality B2B readership
| Rate | |
|---|---|
| Homepage inkl. Newsticker, duration approx. 3 weeks | € 5,592 |
| Homepage inkl. Newsticker, approx. 800 clicks not discountable | CPC € 6.99 |
| Rotation (iX, heise Developer, heise Security, Telepolis, c’t, c’t Fotografie, Make und Mac&i) | CPC € 5.99 |
| Ad media | Format | max. File size |
|---|---|---|
| Leaderboard | 728 x 90 px | 150 Kb |
| Billboard | 970 x 250 px | 200 KB |
| Skyscraper | max. 160 x 600 px | 150 Kb |
| Medium Rectangle | 300 x 250 px | 150 Kb |
| Half Page Ad | 300 x 600 px | 200 Kb |
| TextAd | 695 x 110 px static | 150 Kb |
| Text link | max. 50 characters | |
| usAd | 300 x 250 px* static, no redirect | 150 Kb |
| Video | 640 x 360 px (mp4, avi, mov, VAST, VPAID, max. 15 Sekunden) | 2 MB |
| Dynamic Sitebar | Iframe only; Creative must be responsive | 200 Kb |
Clues*: The usAd is a special form of advertising that is controlled online via the editorial CMS by heise. Therefore we need the advertising material as a physical file. The use of a redirect and also the rotation of different motifs is not possible.
SSL capability
If an advertising medium is not SSL-capable, we cannot guarantee that it will be played on all channels.
z-index
The z-index of an ad medium delivered via redirect must be less than 10,000 (!). Audio / Video restrictions
Video and/or sound as well as expandable formats are only allowed user-initiated with a start button.
Recommended Animation
Advertising banners should not be played back in an endless loop (maximum 2 passes) and the maximum duration of an animation pass should not exceed 15 seconds.
AdServer and Targeting
heise online used as AdServer dfp by Google. Targeting by time of day, day of the week, operating system, browser and frequency capping are offered without extra charge.
Dispatch of advertising material
For banners and redirects, delivery of the advertising material at the latest 3 working days before the start of the campaign, for rich media formats at the latest 5 working days before the start of the campaign.
Delivery address for advertising material: e-mail an ads@heise.de
HTML5
Delivery
The delivery of the advertising material is carried out as best as possible as a redirect (i-Frame). If the creative is built according to Google standards, you can also send us the banner as a zip file. Furthermore, it is possible to host the HTML5 advertising material on a separate server and send us the path to the address. For this we also need the target URL. Single clickable elements with different URLs will not be considered.
Formats and file size
The same format and weight specifications apply to the advertising media as already described under “Display“.
Wallpaper/Fireplace Specifications
Wallpaper
Wallpapers are a particularly attention-grabbing form of advertising. As an exclusively integrated advertising medium, they use the top and right-hand side margins in parallel. In the case of the U-Wallpaper, they even use both side margins and thus frame the content of heise online.
Wallpaper consist of the following elements:
- Leaderboard (max. 150 Kb – max. 728 x 90 pixels)
- Skyscraper (max. 150 Kb – max. 200 x 600 pixels)
- Target URL or ClickCommand
- Background color (the coloring must be clearly different from the standard background)
- If necessary, tracking pixels
As a rule, the skyscraper is docked to the right of the leaderboard. Leaderboard and skyscraper can be delivered as GIF, JPEG, PNG file or redirect. When delivering a PNG file, a transparent background must be avoided.
U-Wallpaper consist of the following elements:
- Leaderboard (max. 150 Kb – 1104 x 90 pixels in the news ticker/homepage area, c’t, iX, Developer, Security, photo; Technology Review)
- Skyscraper right (max. 150 Kb – max. 120 x 800 pixels)
- Skyscraper left (max. 150 Kb – max. 120 x 800 pixels)
- Target URL or ClickCommand
- Background color (the coloring must be clearly different from the standard background)
- If necessary, tracking pixels
The banners must be physically present, unlike the normal wallpaper, redirects only after consultation. Furthermore, it is possible to expand the leaderboard from 1104 x 90 Pixel auf 1104 x 250 pixels by arrangement. The U-Wallpaper must be completely static.
Fireplace
The Fireplace has the same specifications as the U-Wallpaper. Exception is the Leaderboard, which must not be extended, probes must be delivered in 1104×90 pixels.
The central Fireplace has a size of 1056×250 pixels, must not exceed 200 Kb and can be animated in contrast to the U-Wallpaper. The Fireplace must be available as an i-frame or ins-tag. This format only works on the homepage of heise online.
General restrictions:
- No automatic multimedia features like sound or video streaming (heise online only allows sounds or movies that have to be started by the user).
HTML / CSS / JavaScript / Cookies
Reloading of external CSS files and Java scripts is not allowed. All necessary Javascript and style specifications must be embedded in the HTML file and should not exceed 3KB in total.
Our stylesheets and JavaScripts must not be overwritten.
Cookies may be set. However, the reading of external cookies is not permitted.
Native Post
- Dimensions: Logo or Graphic 360 x 220 px
- URL: Click tracking / landing page
- Characters: Heading 70 characters, Description max. 180 characters
Social Media
- Dimensions: 1200 x 1200 px
- Characters: Heading 40 characters, Description 125 characters
| Type | Example |
|---|---|
| Time Targeting | Mondays between 12 and 13:30, only weekend… |
| Keyword Targeting | Virtualization, ec-cash, Intel, Flame, Security, Mercedes, voice recognition … |
| Frequency Capping | 5x per user and hour / day / week / campaign |
| Geo-/Regiotargeting | Nuremberg, Austria & Bielefeld … |
| Operating System Targeting | Windows 7, Linux, Android, iOS … |
| Bandwidth Targeting | Selectively control advertising based on the Internet connection, e.g. targeting on DSL, ISDN … |
| Browser Targeting | Firefox, Chrome, IE, iPad (Safari for iPad) … |
Display of your ad in the audience of heise online, i.e. users who actively follow heise online on Facebook and Instagram. Similarly, we offer you playout in the audience of c’t and c’t Fotografie.
| Package 1 | Package 2 | Package 3 | |
|---|---|---|---|
| heise online | |||
| Duration: | 2 weeks | 4 weeks | 6 weeks |
| Clicks: | 500 | 1,000 | 2,000 |
| Rate: | € 1,900 | € 3,900 | € 6,900 |
| c’t and c’t Fotografie | |||
| Duration: | 2 weeks | 4 weeks | 6 weeks |
| Clicks: | 500 | 1,000 | 2,000 |
| Rate: | € 1,900 | € 3,900 | € 6,900 |
Newsletter Ads
Newsletter ads are possible as leaderboard or rectangle in all our twelve newsletters. You reach your target groups in an explicitly requested medium directly into their e-mail inbox. Our new offer: Stand-Alone-Newsletter
| Channels | Approx. contacts per week | Issues a week | Date of dispatch | Newsletter Leaderboard | Newsletter Rectangle | text-image combination* | Newsletter sponsoring |
|---|---|---|---|---|---|---|---|
| heise online Daily | 220,000 | 7 | daily | 3,290 € | 2,490 € | – | 5,200 € |
| c’t | 20,000 | fortnightly | Friday | 470 € | – | – | – |
| heise Security | 48,000 | 2 | Monday/Thursday | 1,790 € | 1,490 € | – | 3,000 € |
| Components & Hardware | 10,000 | 2 | Tuesday/Friday | 650 € | – | – | – |
| Economy | 12,000 | 2 | Tuesday/Friday | 650 € | 490 € | – | – |
| Windows | 7,600 | 1 | Monday | 475 € | 400 € | – | – |
| Open | 11,000 | 2 | Tuesday/Friday | – | – | 580 € | – |
| Developer | 4,900 | 2 | Monday/Thursday | – | – | 250 € | 900 € |
| Mac & i | 22,300 | 6 | daily | 980 € | 850 € | – | – |
| iX | 5,000 | 1 | Once a month, day of sale | 300 € | – | – | – |
| Technology Review | 5,000 | monthly | Once a month, day of sale | – | – | 250 € | – |
| Autos | 2,500 | 2 | Monday/Thursday | 250 € | 200 € | – | – |
all rates plus VAT. Agency commission is granted
*text-image combination
max. characters including spaces: headline (95) + text (120) + link (60) picture max. 180x60px
Stand-Alone-Newsletter
With the stand-alone newsletter we distribute your information to specific target groups. You can address 4 target group clusters and define the desired scale. A second dispatch in the following week is included, also an A/B- test is possible to act with the more successful template. You will receive a detailed report with the number of recipients, openers, optouts and clicks. Stand-alone newsletters can be booked well in combination with native articles or advertorials on heise online, in order to provide the content to the appropriate target groups.
| Target group | Package S | Package M | Package L |
|---|---|---|---|
| IT decision maker | 22,000 contacts € 9,900 | 39,800 contacts € 17,910 | 57,000 contacts € 25,650 |
| Cloud | 22,000 contacts € 9,900 | 27,000 contacts € 12,150 | 30,000 contacts € 13,500 |
| Industry | 22,000 contacts € 9,900 | 35,000 contacts € 15,750 | 49,000 contacts € 22,050 |
| Business | 22,000 contacts € 9,900 | 60,000 contacts € 27,000 | 230,000 contacts € 103,500 |
- Package L always corresponds to the total target group
Video
Video ads are possible directly before or directly in the editorial content of heise.de. You reach your target groups in multimedia in the online format that is currently in great demand by far.
| PreRoll Ad | |
|---|---|
| Placement | heise.de |
| Reach | 750,000 AI per month |
| File size | max. 2 MB |
| Length | 15 sec (unskipable) • 30 sec (skipable) |
| Formats | mp4 • av • mov • VAST • VPAID |
| CPM | 49 € |
| Placement | heise.de; c’t, Technology Review, techStage, Make:, Mac & i, c’t Fotografie |
| Reach | 10,000,000 AI per month |
| File size | max. 2 MB |
| Length | 15 sec. (unskippable) • 30 sec. (unskippable) |
| Formats | mp4 • av • mov • VAST • VPAID |
| CPM | 49 € |
all rates plus VAT. Agency commission is granted
Podcast
Audio ads are available as spots in all of our podcasts. You reach your target groups primarily in their leisure time in the medium with the highest growth rates at present.
| c’t uplink | #heiseshow | kurzinformiert by heise online | c’t Auslegungssache | |
|---|---|---|---|---|
| Frequency of publication | every Saturday | every Thursday | every weekday | every 14 days |
| Retrievals in the first 4 weeks | 30,000 | 15,000 | 55,000 | 3,500 |
| Length of the sequence | approx. 60 min | approx. 60 min | approx. 2,20 min | approx. 60 min |
| Length Integration | approx. 30 sec | approx. 30 sec | approx. 30 sec | approx. 30 sec |
| Integration | 2 Spots | 2 Spots | 1 Spot | 2 Spots |
| Production | 3,500 € | 2,500 € | 3,500 € per week | 1,500 € |
| tech2go | Apple-Podcast | Apfelfunk | Apfeltalk | |
|---|---|---|---|---|
| Frequency of publication | monthly | monthly | every Thursday | every Monday and Friday |
| Retrievals in the first 4 weeks | 2,500 | 7,000 | 20,000 | 8,000 |
| Length of the sequence | 30-45 min. | approx. 30 min | 90-120 min. | approx. 45 min. |
| Length Integration | approx. 30 sec | approx. 15 sec | approx. 30 sec | approx. 1 min. |
| Integration | 2 Spots | 2 Spots | 2 Spots | native |
| Production | 1,500 € | 1,500 € | 2,500 € | 1,500 € |
| Bit-Rauschen | Die Hupe | heise meets | ||
|---|---|---|---|---|
| Frequency of publication | every 14 days (Wednesday) | 1-2 per month | every 14 days (Wednesday) | |
| Retrievals per issue | 3,000 | 3,000 | ||
| Length of the sequence | 20 min. | 60-90 min. | 25 min | |
| Length Integration | approx. 30 sec | approx. 30 sec | Entire podcast | |
| Integration | 2 Spots | 2 Spots | Interview partner | |
| Production | 2,500 € | 1,500 € | 5,900 € |
Bundle rate c’t uplink and #heiseshow = 6,000 €
Bundle rate Apple-Podcast and Apfelfunk = 3,000 €
c’t 3003 – Videos from Europe‘s biggest tech newsroom
| Package S | Package M | Package L | |
|---|---|---|---|
| Frequency of publication | every Friday | every Friday | every Friday |
| Retrievals in the first 4 weeks | 8,000 | 8,000 | 8,000 |
| Subscribers | 14,000 | 14,000 | 14,000 |
| Episode length | 7-15 min | 7-15 min | 7-15 min |
| Playout channels | Youtube | Youtube | Youtube |
| Advertising options | Native integration with briefing, up to 30 seconds at the beginning, plus sponsor notes. (Explicit recommendation max. 15 seconds) | Native inclusion + product SHOW and briefly outlined (even if only in the background) with briefing, 45 seconds at the beginning, plus sponsor notes. | Individual setup, briefing with Keno Janssen |
| Rate: | € 2,500 | € 5,500 | on request |
heise spielt – livestreams about relevant games & modern technology
| Package S | Package M | Package L | |
|---|---|---|---|
| Frequency of publication | weekly | weekly | weekly |
| Episode length | 45 min up to 3 hours | 45 min up to 3 hours | 45 min up to 3 hours |
| Playout channels | Youtube | Youtube | Youtube |
| Advertising options | Native integration with briefing, 30 seconds at the beginning, plus sponsor notes. | Native inclusion + product SHOW and briefly outlined (even if only in the background) with briefing, 30 seconds at the beginning, plus sponsor notes. | Individual setup, briefing with presenter |
| Rate: | € 1,000 | € 2,500 | on request |