Digital

Display

Channels	Price level 1	Price level 2	Price level 3
c’t, Technology Review, iX, heise Security, heise jobs, heise Developer, MittelstandsWiki *	59 €	79 €	99 €
heise online Hompepage	39 €	49 €	69 €
Make:, Mac & i, c’t Fotografie, heise Download, techStage, Telepolis, heise Autos, Preisvergleich	19 €	29 €	39 €

*News area: Applications • Business • Consumer Electronics • Entertainment • Trade • Hardware • Internet • Linux & Open Source • Mobile • Network • Security • Software Technology• Server & Storage • Technology & Research • Windows
Keyword-Targeting

Rotations	Price level 1	Price level 2	Price level 3
Theme rotation (selection of at least 3 channels)	49 €	69 €	89 €
AGOF Cons. Electr. & Entertainment	19 €	29 €	39 €
AGOF IT News & Business	49 €	69 €	89 €
Run of heise online	29 €	39 €	49 €

Programmatics: All these formats and channels can also be booked as Private Deal or Preferred Deal via the Google AdExchange or Yieldlab.

all rates plus VAT. Agency commission is granted

Branding Day

Fixed placements heise online Homepage* incl. Newsticker

	Price level 1	Price level 2	Price level 3
daily occupancy
100% Share of Voice (SoV) at least 500,000 Ad Impressions	10,900 €	14,900 €	17,800 €
weekly occupancy
20% Share of Voice (SoV) at least 700,000 Ad Impressions	13,900 €	16,900 €	20,900 €
100% Share of Voice (SoV) at least 2,300,000 Ad Impressions	32,900 €	42,900 €	49,900 €

*Share 50% desktop, 50% mobile with the medium rectangle or interscroller

First view on heise online

	Price level 1	Price level 2	Price level 3
daily occupancy
at least 300,000 Ad impressions	6,900 €	8,900 €	10,900 €
weekly occupancy
at least 1,100,000 Ad impressions	25,300 €	31,900 €	39,600 €

Fireplace

	Package S	Package M	Package L
Placement	Run of Site (excl. homepage)	heise online homepage incl. news ticker	heise online homepage incl. news ticker
Reach	At least 100,000 AdImpressions	At least 250,000 AdImpressions	At least 250,000 AdImpressions / 1,200,000 AdImpressions
Share of voice	–	20%	100%
Duration	from 2 weeks	1 week	1 day / 1 week
Rate	€ 11,900	€ 19,800	€ 15,000 / € 75,000

all rates plus VAT. Agency commission is granted

100% Mobile Campaigns

Mobile Websites + Apps

	Mobile Interscroller 300 x 600px	Mobile Rectangle 300 x 250px
Run of channel Run of heise online	39 € CPM	30 € CPM

Programmatic

Possible formats:

• Standard: 728×90, 120×600, 160×600, 300×250, 800×250, 970×250, 300×600

• Mobile: 300×250, 320×50, Understitial 300×600

• Video: PreRoll Ads, InRead-Ads

We need the following information for a Programmatic campaign:

• Customer name *: For which customer will the deal be implemented?
• BuyerSeat * (DSP): Name of the purchasing account or BuyerSeats (if possible with Seat ID)
• Advertising format*: Banner sizes for the deal (special formats require consultation)
• Duration: (if the campaign runs during a certain period)
• Channel: (if only certain channels on heise.de are accessed)
• Targeting: (if a targeting from Heise is to be used)

*necessary information

Processing

For direct deals, we for our part use Yieldlab mainly as an SSP partner. In addition, we can make use of the Google AdExchange for certain requirements.

In general, we base the agreed CPM on our list prices, especially when targeting specific channels or a guaranteed deal. For rotation campaigns across the entire Heise network, we are prepared to offer discounts if the number of participants is sufficient.

In case of a guaranteed deal, please let us know your targeting settings so that we can reliably calculate the available traffic.

On request we can also access user data from various providers.

Unblockable Ads

Unblockable super ad

• On the acceptable ad list of Ad Block Plus

• Static 300x250px is not blocked by default and also reaches users with activated Ad Blocker

• Requires modulation via the editorial CMS

Native Post

Sponsored link – the delivered content is delivered online in the look and feel of heise online in the editorial news feed, the heart of heise online or in rotation (ix, heise Developer, heise Security, Telepolis, c’t, c’t foto, Mac&i, Make)

• The reach and credibility of the news ticker – the heart of heise online – is used
• Native advertising formats tend to be more click-rich than classic display advertising
• Generation of traffic for your own landing page, linked to a content topic
• Tailored communication with a high-quality B2B readership

	Homepage	Rotation
Run-time	1 week	1 month
Price	€ 5,990	€ 4,990
CPC	€ 5.99	€ 4.99

Ad media	Format	max. File size
Leaderboard	728 x 90 px	150 Kb
Billboard	970 x 250 px	200 KB
Skyscraper	max. 160 x 600 px	150 Kb
Medium Rectangle	300 x 250 px	150 Kb
Half Page Ad	300 x 600 px	200 Kb
TextAd	695 x 110 px static	150 Kb
Text link	max. 50 characters
usAd	300 x 250 px* static, no redirect	150 Kb
Video	640 x 360 px (mp4, avi, mov, VAST, VPAID, max. 15 Sekunden)	2 MB
Dynamic Sitebar	Iframe only; Creative must be responsive	200 Kb

Clues*: The usAd is a special form of advertising that is controlled online via the editorial CMS by heise. Therefore we need the advertising material as a physical file. The use of a redirect and also the rotation of different motifs is not possible. 

SSL capability
If an advertising medium is not SSL-capable, we cannot guarantee that it will be played on all channels. 
z-index
The z-index of an ad medium delivered via redirect must be less than 10,000 (!).  Audio / Video restrictions 
Video and/or sound as well as expandable formats are only allowed user-initiated with a start button. 
Recommended Animation
Advertising banners should not be played back in an endless loop (maximum 2 passes) and the maximum duration of an animation pass should not exceed 15 seconds. 
AdServer and Targeting
heise online used as AdServer dfp by Google. Targeting by time of day, day of the week, operating system, browser and frequency capping are offered without extra charge.
Dispatch of advertising material 
For banners and redirects, delivery of the advertising material at the latest 3 working days before the start of the campaign, for rich media formats at the latest 5 working days before the start of the campaign. 

Delivery address for advertising material: e-mail an ads@heise.de

HTML5

Delivery
The delivery of the advertising material is carried out as best as possible as a redirect (i-Frame). If the creative is built according to Google standards, you can also send us the banner as a zip file. Furthermore, it is possible to host the HTML5 advertising material on a separate server and send us the path to the address. For this we also need the target URL. Single clickable elements with different URLs will not be considered. 
Formats and file size 
The same format and weight specifications apply to the advertising media as already described under “Display“. 

Wallpaper/Fireplace Specifications

Wallpaper
Wallpapers are a particularly attention-grabbing form of advertising. As an exclusively integrated advertising medium, they use the top and right-hand side margins in parallel. In the case of the U-Wallpaper, they even use both side margins and thus frame the content of heise online. 

Wallpaper consist of the following elements:

• Leaderboard (max. 150 Kb – max. 728 x 90 pixels)
• Skyscraper (max. 150 Kb – max. 200 x 600 pixels)
• Target URL or ClickCommand
• Background color (the coloring must be clearly different from the standard background)
• If necessary, tracking pixels
  
  Usually the Skyscraper docks to the right of the Leaderboard. Leaderboard and Skyscraper can be delivered as GIF, JPEG file or redirect. 

U-Wallpaper consist of the following elements:

• Leaderboard (max. 150 Kb – 1104 x 90 pixels in the news ticker/homepage area, c’t, iX, Developer, Security, photo; 968 x 90 at Technology Review; other channels on request)
• Skyscraper right (max. 150 Kb – max. 120 x 800 pixels)
• Skyscraper left (max. 150 Kb – max. 120 x 800 pixels)
• Target URL or ClickCommand
• Background color (the coloring must be clearly different from the standard background)
• If necessary, tracking pixels
  
  The banners must be physically present, unlike the normal wallpaper, redirects only after consultation. Furthermore, it is possible to expand the leaderboard from 962 x 90 pixels to 962 x 250 pixels by arrangement. The U-Wallpaper must be completely static. 

Fireplace
The Fireplace has the same specifications as the U-Wallpaper. Exception is the Leaderboard, which must not be extended, probes must be delivered in 1104×90 pixels. 
The central Fireplace has a size of 1056×250 pixels, must not exceed 200 Kb and can be animated in contrast to the U-Wallpaper. The Fireplace must be available as an i-frame or ins-tag. This format only works on the homepage of heise online. 

General restrictions: 

• No automatic multimedia features like sound or video streaming (heise online only allows sounds or movies that have to be started by the user).

HTML / CSS / JavaScript / Cookies
 Reloading of external CSS files and Java scripts is not allowed. All necessary Javascript and style specifications must be embedded in the HTML file and should not exceed 3KB in total.
Our stylesheets and JavaScripts must not be overwritten. 
Cookies may be set. However, the reading of external cookies is not permitted.

TextAds

Please deliver to us:

• 60 characters heading (incl. spaces)
• 3 lines of text of max. 70 characters (incl. spaces)
• Logo / Image (126 x 84 pixels)
• if necessary ClickCommand and/or counting pixel

alternatively a static graphic banner format with the size 695 x 110 px (max. 150 Kb) is possible

Type	Example
Time Targeting	Mondays between 12 and 13:30, only weekend…
Keyword Targeting	Virtualization, ec-cash, Intel, Flame, Security, Mercedes, voice recognition …
Frequency Capping	5x per user and hour / day / week / campaign
Geo-/Regiotargeting	Nuremberg, Austria & Bielefeld …
Operating System Targeting	Windows 7, Linux, Android, iOS …
Bandwidth Targeting	Selectively control advertising based on the Internet connection, e.g. targeting on DSL, ISDN …
Browser Targeting	Firefox, Chrome, IE, iPad (Safari for iPad) …