Numbers.Data.Facts.
Extract from the LAE 2026
The exclusive market and media study for business-to-business communication
The LAE (Key Analysis of Media Use by Decision-Makers in Business and Administration) has been published annually since 2011, providing continuously up-to-date information on the target groups and advertising media covered.
- What sets the LAE apart are its specific features: with just under 8,000 respondents, even very niche target groups can be identified and planned for within the LAE’s ‘small’ population of around three million decision-makers.
- As ever, the LAE attaches the utmost importance to providing a valid representation of decision-maker target groups in business and public administration.
An indispensable tool for B2B communication planning.
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