Decision-maker in B2B
The professional decision-maker is on the move on heise online. We got this clearly confirmed with the LAE. An excerpt:
- One fifth of the users work in the ICT industry
- 75% of the users are executives
- 87% are ICT decision-makers, 81% are sole/co-decision-makers for ICT in the area of administration/organization/IT
- 25% of the users are under 40 years old
heise online (incl. apps) reaches 363,000 B2B decision-makers.