Decision-maker in B2B

The professional decision-maker is on the move on heise online. We got this clearly confirmed with the LAE. An excerpt:

  • One fifth of the users work in the ICT industry
  • 75% of the users are executives
  • 87% are ICT decision-makers, 81% are sole/co-decision-makers for ICT in the area of administration/organization/IT
  • 25% of the users are under 40 years old

heise online (incl. apps) reaches 363,000 B2B decision-makers.

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